What are the words or phrases a user types into a search box referred to as?
- A query
- A click
- A keyword
- An impression
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Microsoft Advertising Search Certification Exam Answers
Build your knowledge and demonstrate your understanding of search advertising, including the Microsoft Advertising platform, solutions, and search best practices. Complete the 50-question exam to earn your Microsoft Advertising Search Certification.
Exam URL: https://learninglab.about.ads.microsoft.com/course-catalog/search-advertising-learning-path/
Questions:
Practise questions
When creating an ad for a Dynamic Search Ads campaign, what is the minimum input required?
Select one option.
Select one option.
The payment methods available to you depend on which of the following criteria?
Select all that apply.
Select all that apply.
Location targeting allows an advertisers to exclude certain locations from seeing your ads.
Select if the previous statement is true or false?
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What are the words or phrases a user types into a search box referred to as?
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Contoso Pet Supplies wants their ad for the keyword ‘Can Snaxxx’ triggered when a user searches either of the individual words in any order, or words related to Cat or Snaxxx. Which match option should they choose?
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What are impressions?
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An ad extension, if present, will always serve.
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With conversion tracking, the only thing possible to track is when a customer actually purchases a product.
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Which of the following payment methods are allowed if using a post-pay threshold?