LinkedIn content and creative design certification exam answers

Julia was hired to create a company’s LinkedIn content strategy. What are five steps that she should take to get started?

• Leverage competitors’ strategies as a starting basis
• Analyze the company’s followers
• Align internal teams
• Set measurable goals
• Get clear on the company’s social media goals and mission statement
• Audit the company’s existing content

Explanation:

To create a comprehensive LinkedIn content strategy for the company, Julia should begin by aligning internal teams, ensuring that all departments are on the same page regarding the company’s objectives, target audience, and messaging. Next, she should get clear on the company’s social media goals and mission statement, understanding what the company aims to achieve through its LinkedIn presence and how it aligns with its overall mission and values. Additionally, Julia should analyze the company’s followers to gain insights into their demographics, preferences, and behavior, which will inform the content strategy and help tailor content to resonate with the audience effectively. She should also audit the company’s existing content to evaluate its performance, identify strengths and weaknesses, and determine areas for improvement or optimization. Finally, Julia should set measurable goals that align with the company’s objectives, such as increasing engagement, generating leads, or driving website traffic, to track the success of the content strategy and make data-driven adjustments as needed. By following these five steps, Julia can lay a solid foundation for the company’s LinkedIn content strategy, ensuring that it is aligned with the company’s goals, audience, and market position.

Ronaldo is creating headline copy for his ad. He has several options to communicate his value proposition. Select the best sentence for his ad.

• ‘Increase customer retention over your competitors’
• ‘Easier and faster customer retention’
• ‘Multiply customer retention’
• ‘Get a 30% increase in customer retention’

Explanation:

The best sentence for Ronaldo’s ad headline is ‘Get a 30% increase in customer retention’. This option stands out because it offers a specific and quantifiable benefit to potential customers, providing a clear value proposition that is likely to capture their attention. By highlighting the potential for a 30% increase in customer retention, Ronaldo’s headline communicates a compelling outcome that is both desirable and achievable. This specificity not only captures the audience’s interest but also establishes credibility and reinforces the value of Ronaldo’s offering. Additionally, the use of a numerical percentage adds an element of credibility and urgency to the headline, compelling users to take action and learn more about how they can achieve such significant results. Overall, this headline effectively communicates the value proposition of Ronaldo’s ad and is likely to resonate with his target audience, making it the best choice for his ad copy.

Select three tools that you could use in your organic strategy.

• Sponsored Messages
• Video Ads
• Product Pages
• Articles for Pages
• My Company tab

Explanation:

In an organic content strategy on LinkedIn, leveraging tools that facilitate authentic engagement and connection with the audience is crucial. The My Company tab serves as a central hub for employees and followers to interact with the company’s updates, fostering a sense of community and belonging. Articles for Pages provide a platform for sharing in-depth, insightful content that showcases thought leadership and expertise, allowing companies to establish credibility and build trust with their audience. Additionally, Product Pages offer a dedicated space to highlight and promote specific products or services, enabling companies to showcase their offerings and engage potential customers. These tools are integral to an effective organic strategy on LinkedIn, allowing companies to cultivate meaningful relationships, demonstrate industry knowledge, and showcase their products or services in a compelling manner without relying on paid advertising. Therefore, leveraging the My Company tab, Articles for Pages, and Product Pages enables companies to enhance their organic presence on LinkedIn and effectively engage with their audience in a meaningful way.

Alberto knows that when building his content strategy on LinkedIn, the competition for his audience’s attention is fierce. Which tips should he follow to ensure his creative gets noticed?

• Create longer text posts
• Add multiple calls-to-action at the end
• Use visual content, such as pictures or videos

Explanation:

Alberto is correct in acknowledging the fierce competition for audience attention on LinkedIn, and to ensure his creative content stands out, he should follow the tip to use visual content, such as pictures or videos. Visual content has proven to be highly effective in capturing audience attention and driving engagement on social media platforms like LinkedIn. Incorporating eye-catching visuals, whether it’s striking images or engaging videos, can instantly grab the viewer’s attention as they scroll through their feed. Visuals not only enhance the appeal of the content but also convey messages more effectively and efficiently than plain text, making them more likely to resonate with the audience. By leveraging visual content, Alberto can increase the visibility and impact of his posts, effectively competing for his audience’s attention amidst the crowded digital landscape. In contrast, adding multiple calls-to-action at the end or creating longer text posts may overwhelm or disengage the audience, diluting the effectiveness of the content and reducing its chances of getting noticed. Therefore, the selected answer accurately identifies a key strategy for Alberto to employ in his content strategy on LinkedIn, emphasizing the importance of visual content in capturing audience attention and driving engagement in a competitive online environment.

Silke’s marketing goals are centered around reach and building rapport with her audiences. Which type of content should she consider using? Select all that apply.

• Video
• Static images
• Sales inquiry forms

Karin is scheduling her content posts to reach decision makers when they’re most engaged on LinkedIn. When should she post during the week? Select all that apply.

• Weekends
• Workday
• Never
• Evenings

or

• Just once a week
• Evenings
• Workday
• Weekends

Explanation:

Evenings, Workday, and Weekends are the optimal times for Karin to schedule her content posts to reach decision makers when they’re most engaged on LinkedIn. Decision makers are typically professionals who are busy during the workday, making evenings and weekends more opportune for catching their attention. Additionally, posting during the workday can also be effective, especially during breaks or periods when professionals are more likely to check their LinkedIn feeds. By posting at these times, Karin increases the likelihood of her content reaching decision makers when they are actively engaging with the platform, thereby maximizing the visibility and impact of her posts. This strategic scheduling ensures that her content is seen by the right audience at the right time, increasing the chances of driving meaningful engagement and interactions.