LinkedIn content and creative design certification exam answers

Ads featuring human faces are up to 11x more likely to be noticed.

• True
• False

Explanation:

True. Incorporating human faces into ads can significantly enhance their visibility and effectiveness. Humans are naturally drawn to faces, and including them in advertising can capture attention more effectively than ads without faces. Research suggests that ads featuring human faces are not only more likely to be noticed but also more likely to be remembered and positively received by viewers. This phenomenon is attributed to the innate human tendency to seek out and engage with facial expressions, emotions, and social cues. Furthermore, faces in ads can foster a sense of connection and relatability, making the brand more approachable and trustworthy to the audience. Therefore, leveraging human faces in ads can be a powerful strategy for maximizing visibility, engagement, and ultimately, the effectiveness of advertising campaigns.

According to LinkedIn, what is the most critical factor in driving engagement with a creative?

• Imagery
• Format
• Copy
• Shapes
• Font

Explanation:

The most critical factor in driving engagement with a creative, according to LinkedIn, is Imagery. Imagery plays a pivotal role in catching the audience’s attention and conveying the essence of the message quickly and effectively. In the context of social media platforms like LinkedIn, where users scroll through a vast amount of content rapidly, compelling visuals are more likely to stop them in their tracks and prompt them to engage with the post. High-quality images or graphics that are relevant, visually appealing, and aligned with the brand’s identity can significantly increase engagement rates. Furthermore, imagery has the power to evoke emotions and resonate with the audience on a deeper level, making them more likely to interact with the content by liking, commenting, or sharing it. Therefore, while other elements like format, copy, shapes, and font are also important in creating a well-rounded creative, imagery stands out as the most critical factor in capturing the audience’s attention and driving engagement on platforms like LinkedIn.

According to LinkedIn, how many seconds do you have to capture someone’s attention as they scroll through the LinkedIn feed?

• 8 seconds
• 3 seconds
• 5 seconds
• 10 seconds

Explanation:

According to LinkedIn, you have 8 seconds to capture someone’s attention as they scroll through the LinkedIn feed. In today’s fast-paced digital environment, users are constantly bombarded with information, making attention spans shorter than ever. Within this brief window of time, content creators must effectively communicate their message and capture the viewer’s interest to encourage further engagement. Therefore, understanding the limited timeframe available to make an impression underscores the importance of creating compelling, visually appealing, and relevant content that quickly grabs attention and entices users to stop scrolling and engage further. Consequently, the selected answer accurately reflects LinkedIn’s guidance on the critical timeframe for capturing attention on the platform.

According to LinkedIn, evergreen content is not as valuable as new, timely content.

• True
• False

Explanation:

False. Contrary to the statement, according to LinkedIn, evergreen content is indeed valuable and plays a crucial role in content strategy. Evergreen content refers to content that remains relevant and valuable to the audience over time, irrespective of when it was published. Unlike new, timely content, which may lose relevance quickly, evergreen content continues to attract traffic, engagement, and shares long after its initial publication date. This type of content provides lasting value to the audience and can serve as a foundation for building credibility, authority, and visibility on LinkedIn. By creating evergreen content, individuals and businesses can establish themselves as trusted resources within their industry or niche, attract a steady stream of traffic, and nurture long-term relationships with their audience. Therefore, the statement that evergreen content is not as valuable as new, timely content is false, as evergreen content holds enduring value and remains a cornerstone of effective content strategy on LinkedIn.

A Showcase Page will not always be linked to a LinkedIn Page.

• False
• True

Explanation:

False. A Showcase Page on LinkedIn is always linked to a parent LinkedIn Page. A Showcase Page serves as an extension of the main LinkedIn Page, allowing businesses to highlight specific aspects of their brand, products, or services. While Showcase Pages offer more targeted content and audience segmentation, they are inherently linked to the parent Page, which provides credibility and connection to the broader brand identity. This linkage ensures that visitors can navigate seamlessly between the Showcase Page and the main Page, maintaining a cohesive brand experience. Additionally, it enables businesses to leverage the followers and visibility of the parent Page to promote their Showcase Pages effectively. Therefore, it is inaccurate to state that a Showcase Page will not always be linked to a LinkedIn Page, making the correct answer option false.

80% of Sponsored Content engagement comes from mobile devices.

• True

• False

Explanation:

The correct answer is True. With the widespread use of smartphones and tablets, mobile devices have become the primary means through which users access social media platforms like LinkedIn. As a result, Sponsored Content on LinkedIn garners a significant portion of its engagement from mobile devices, with approximately 80% of interactions occurring on these portable platforms. This statistic underscores the importance for advertisers to optimize their content for mobile consumption, ensuring that it displays effectively and delivers a seamless user experience across various screen sizes and devices. By recognizing the dominance of mobile in driving engagement, marketers can tailor their Sponsored Content to cater to the preferences and behaviors of mobile users, maximizing the reach and impact of their advertising campaigns on LinkedIn.