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HubSpot Social Media Marketing Certification Exam Answers

HubSpot Social Media Marketing Certification Exam Answers

Hubspot Social Media Marketing Answers

Build an inbound social media strategy that delights your customers and grows your bottom line.

 

Questions:

-Which of the following is NOT a benefit of having a social media strategy?
-True or false? A buyer persona is as important as business objectives when developing a social media strategy.
-Which network has the longest life for a piece of content?
-On which social network should you share content most frequently?
-True or false? Social listening can help you find leads.
-True or false? Social content is only used during the attract and delight stages of the inbound methodology.
-Why are hashtags helpful?
-True or false? It’s necessary to conduct a social media audit every 2–3 years.
-What is a social media audit?
-Which of these KPIs demonstrate engagement? Choose all that apply.
-Which KPI is most likely to be a vanity metric?
-True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
-What is the biggest challenge that most social media practitioners have?
-True or False? The Holistic model is the most common social team structure used by organizations today.
-Which of the below is not one of the five types of social media models?
-Why do stakeholders matter as you begin to develop your team structure?
-Why would you want a service to help you manage and discover influence?
-True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.
-What do senior leaders care about when it comes to your social media plan? Choose all that apply.
-What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?
-What’s the difference between social listening and social monitoring?
-How can social media listening increase customer advocacy?
-How can social media monitoring inform your sales and product teams?
-Why do you need to develop a business case for a new social monitoring technology?
-What should you do if your competitor has a big public blunder?
-Why are UTM parameters so valuable to your social listening and monitoring program?
-True or false? Social media helps people feel INFORMED by helping them learn new things, stay up to date on topics that matter to them, and discover new ideas and trends.
-What is the main benefit of using animated GIFs in social content?
-“Real-time marketing” refers to:
-True or false? You should make sure experimentation is ingrained in your strategic plan.
-When developing your brand’s tone, _______ is key.
-True or false? Jumping onto an unrelated hashtag to promote your material is spammy.
-True or false? The longer your social posts, the more likely that content will be seen and re-shared.
-Which of the following is NOT an example of active language you should use on a call-to-action?
-True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
-What did fashion brand Burberry do to revolutionize how marketers use social media?
-Which of the following is NOT a type of influencer?
-True or false? Commissions for celebrity influencers are generally 5% of the sale.
-Which of the below is NOT one of the three factors determining how an influencer can impact behavior?
-True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
-True or false? Your campaign should also help the influencer build authority and further their own content or reach.
-Why is user-generated content (UGC) so important? Choose all that apply.
-True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
-Do brands have legal ownership over content that users generate about their brand?
-Why is content moderation important for user-generated campaigns?
-Why should you talk directly with your social followers and prospects?
-True or false? Asking for reviews is something you should never do in social media.
-What is NOT a way that a brand can see financial gain from doing social customer service?
-What is a Social Media Service Level Agreement (SLA)?
-True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.
-True or false? It’s not a good policy to delete all negative comments.
-What is social selling the inbound way?
-True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
-How much of the buyer’s journey is digital?
-When should a salesperson put forth the sales pitch in social media?
-True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.
-Fill in the blank: “Facebook Ads is great for targeting based on _______, while Google Ads targets based on your audience’s ________.
-True or false? It’s always better to target your ads towards as broad a group of people as possible.
-Which of the following would not contribute to ad fatigue?
-The number of leads you generate that actually become paying customers is known as your ________.
-You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?
-Which of the following social media expense do you want to track so you can calculate ROI on your marketing campaigns?
-True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.
-Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?
-True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.
-A(n) ________ outlines guidelines and best practices for employees to follow on social media.
-What’s the first step organizations and brands need to take when establishing a social media policy?
-The _________ stage focuses on creating message maps and listening protocols on social media.
-True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.
-True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and “stickers” that disappear after a short period of time (1-24 hours).
-True or False? You should revisit your KPIs every 18 months.
-True or false? Simon Sinek says that people want to buy what you have. They don’t care about what you believe.
-When it comes to social listening, how do you know which social networks to start with?
-Visual images are usually things like ________. Choose all that apply.
-Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?
-True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.
-Voice refers to:
-Posting curated content on social shows your audience you’re committed to:
-What do we mean when we say you should post an “80/20 mix” on social media?
-An ad for your upcoming webinar on network security should lead people directly to ___________.
-What is one of the major benefits of Facebook Lead Ads?
-Which one of the below choices is NOT a reason you should be measuring your social media ROI?
-There are certain actions that need to be taken into consideration for a social media crisis. What’s an action you should avoid?
-Why should you be careful about monitoring competitors?
-If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.
-True or false? Curating content means publishing someone else’s content as if it were your own.
-Which one of the following is NOT a way that UGC can help marketers?
-True or false? 12% of people generate 70% of the impact online.
-Which type of influencer might be primarily behind the scenes in your marketing campaign?
-Why should you trust the influencer and give them creative license?
-What is NOT an example of a social media crisis?
-Fill in the blank: Instagram stories are a great way to _____________.
-True or false? One-to-one engagement doesn’t result in customers spending more.
-True or false? Selling to prospects by messaging them on Facebook could be seen as invading their private space.

 

1 There are many benefits to having a social media strategy. Which answer is NOT one of them?
  • Social media helps you expand your other marketing efforts. Social media helps you attract buyers.
  • Social media helps you send better emails.
  • Social media is a key driver for word-of-mouth marketing.

 

3 Which KPI is most likely to be a vanity metric?
  • Reach
  • Engagement
  • Return on Investment (ROI) Retention and loyalty

 

21 True or false? Content is only used during the attract and delight stages of the inbound methodology.
True

False

 

25 Visual images are usually things like                      . Choose all that apply.
photos infographics animated GIFs

illustrations

 

28 “Real-time marketing” refers to:
  • Developing content on the fly for local, national, or global events happening online or offline.
  • Developing content on the fly for local, national, or global events happening online only.
  • Developing content on the fly for local, national, or global events happening offline only.
  • Developing content and publishing it in the time zone where the majority of your target audience resides.

 

56 True or false? It’s necessary to conduct a social media audit every 2-3 years.
True

False

 

58 Fill in the blank: “Facebook Ads is great for targeting based on                      , while Google AdWords targets based on your audience’s                       .
buyer stage; interests problems; ideas

interests; intent

 

61 You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?
  • $2.99
  • $3.00
  • $3.01
  • $5.00

 

62 The number of leads you generate that actually become paying customers is known as your                   .

 

average conversion rate average lead-to-customer rate average revenue

average lifetime value of a customer

 

66 Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply.
  • Work hours
  • Agency or freelance costs
  • Social media software and services Content development expenses Advertising costs

 

70 The                     stage focuses on creating message maps and listening protocols on social media.
preparation recovery response

crisis

 

75 Fill in the blank: Instagram stories are a great way to                                  .
demonstrate complex concepts quickly and easily directly message a customer to answer a question deliver video podcasts

drive traffic and engagement

 

77 If you don’t have your                                in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.
  • competitors revenue targets
  • business goals and buyer personas
  • budget

 

80 What is a Social Media Service Level Agreement (SLA)?
  • A contract between a service provider and a customer regarding the scope of the in-person or over-the-phone service to be provided
  • The agreement a company makes to commit to answering social media responses in a specific amount of time
  • A confidentiality agreement that creates a legal obligation to privacy and compels those who agree to keep any specified information obtained in social media secure
  • An agreement designed to regulate the relationship between a provider of social media marketing services and a client for those services

 

84 In what stage of the buyer’s journey would an advertisement for a free trial of your product be most appropriate?
  • Consideration stage Decision stage Awareness stage
  • Evaluation stage

 

86 An ad for your upcoming webinar on network security should lead people directly to                          .
  • a blog post on network security your home page
  • a landing page where they can quickly sign up for the webinar
  • your About Us page

 

88 A(n)                   outlines guidelines and best practices for employees to

 

follow on social media.
crisis plan advocacy plan social media policy

 

95 True or false? A buyer persona is as important as business objectives when developing a social media strategy.
True

False

 

 

True or false? You should make sure experimentation is ingrained in your strategic plan.

By

True or false? You should make sure experimentation is ingrained in your strategic plan.

  • True
  • False

 

Explanation:

**True**. Experimentation is a fundamental aspect of a robust strategic plan, enabling organizations to adapt, innovate, and stay ahead in a dynamic business environment. By integrating experimentation into the strategic planning process, companies foster a culture of continuous improvement and learning, allowing them to test new ideas, approaches, and technologies to determine their efficacy and impact. Experimentation provides valuable insights into customer preferences, market trends, and emerging opportunities, empowering businesses to make data-driven decisions and optimize their strategies for success. Moreover, embracing experimentation encourages agility and resilience, enabling organizations to respond effectively to changing market conditions and stay competitive in an ever-evolving landscape. Therefore, ensuring that experimentation is ingrained in the strategic plan is essential for driving innovation, growth, and long-term sustainability.

 

True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.

By

True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.

  • True
  • False

 

Explanation:

False. Using language that is too casual in social media responses does not necessarily result in the loss of respect from your audience. In fact, it can often enhance engagement and relatability, depending on the brand’s tone and the preferences of its audience. Social media is inherently informal, and users typically expect a conversational tone in interactions with brands. Employing casual language can humanize the brand, making it more approachable and authentic in the eyes of the audience. However, it’s essential to strike a balance and maintain professionalism while being conversational. Brands should align their language with their brand voice and values, ensuring that it resonates with their target audience and fosters positive connections. By using language that is appropriately casual and relatable, brands can build rapport, encourage interaction, and strengthen relationships with their audience, ultimately enhancing brand loyalty and engagement on social media platforms. Therefore, the statement that using casual language leads to the loss of respect is false, as it disregards the nuanced dynamics of social media communication and the importance of authenticity and relatability in engaging with audiences effectively.

 

True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.

By

True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.

  • True
  • False

 

Explanation:

True. When measuring social media return on investment (ROI), you indeed calculate the effectiveness of an action by dividing the net income generated from that action by the cost of the action and then multiplying the result by 100 to express it as a percentage. This formula allows you to evaluate the profitability and efficiency of your social media marketing efforts by comparing the returns generated against the resources invested. By assessing the financial impact of various actions, campaigns, or strategies on social media platforms, you can determine which initiatives are yielding the highest returns and allocate resources accordingly to maximize the overall ROI of your social media marketing endeavors. Therefore, understanding and applying this formula is essential for effectively measuring and optimizing the performance of your social media marketing efforts and demonstrating the value of your activities to stakeholders and decision-makers.

 

True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.

By

True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.

  • True
  • False

 

Explanation:

False. To implement an effective social media strategy, it is crucial to be aware of both legal and ethical challenges. While legal considerations involve compliance with laws, regulations, and industry standards governing social media activities, ethical considerations encompass broader principles of right and wrong, moral conduct, and social responsibility. Ethical challenges in social media strategy may include issues such as transparency, authenticity, privacy, fairness, and respect for diverse perspectives and communities. Failing to address ethical concerns can damage brand reputation, erode trust with stakeholders, and lead to negative consequences for both the organization and its audience. Therefore, by understanding and addressing both legal and ethical challenges, businesses can develop a comprehensive and responsible approach to social media strategy that prioritizes integrity, transparency, and ethical conduct while also ensuring compliance with applicable laws and regulations.

 

True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.

By

True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.

  • True
  • False

 

Explanation:

True. The world of marketing has indeed evolved, and traditional approaches centered solely around outbound advertising are no longer sufficient in today’s digital landscape. Inbound marketing, which focuses on attracting and engaging customers through relevant and helpful content, has emerged as a more effective strategy for connecting with modern consumers who increasingly seek information and solutions online. However, this shift doesn’t mean that advertising is obsolete. On the contrary, advertising complements inbound marketing efforts by amplifying brand visibility, reaching new audiences, and driving targeted traffic to content and offers. Incorporating advertising into the marketing playbook allows businesses to strategically promote their content, products, and services across various channels, including social media, search engines, and display networks, to effectively attract and convert prospects. By combining inbound methodologies with advertising tactics, businesses can create a holistic marketing approach that leverages the strengths of both strategies to reach and engage audiences throughout their buyer’s journey, ultimately driving growth and success in today’s dynamic marketplace. Therefore, recognizing the importance of advertising as part of the modern marketing playbook is essential for adapting to the evolving needs and behaviors of consumers and achieving marketing objectives effectively.

 

True or false? The longer your social posts, the more likely that content will be seen and re-shared.

By

True or false? The longer your social posts, the more likely that content will be seen and re-shared.

  • True
  • False

 

Explanation:

**False**. The statement is false. In reality, the length of social media posts does not necessarily correlate with their visibility or likelihood of being shared. While it’s essential to provide sufficient context and information in your posts, excessively long posts can overwhelm users and deter engagement. Social media platforms often prioritize concise and visually appealing content that captures attention quickly and encourages interaction. Research has shown that shorter posts tend to perform better in terms of engagement and shareability, as they are more digestible and easier for users to consume and share with their networks. Additionally, platforms like Twitter and Instagram impose character or word limits, further emphasizing the importance of brevity in social media communication. Therefore, focusing on the quality, relevance, and creativity of your content, rather than its length, is key to maximizing visibility and engagement on social media.