CertificationAnswers

We help you to get prepared and pass your Marketing online Certification exams

EN FR ES DE IT PT RU PL NL TR JA CZ CN KO UK ID

HubSpot Social Media Marketing Certification Exam Answers

HubSpot Social Media Marketing Certification Exam Answers

Hubspot Social Media Marketing Answers

Build an inbound social media strategy that delights your customers and grows your bottom line.

 

Questions:

-Which of the following is NOT a benefit of having a social media strategy?
-True or false? A buyer persona is as important as business objectives when developing a social media strategy.
-Which network has the longest life for a piece of content?
-On which social network should you share content most frequently?
-True or false? Social listening can help you find leads.
-True or false? Social content is only used during the attract and delight stages of the inbound methodology.
-Why are hashtags helpful?
-True or false? It’s necessary to conduct a social media audit every 2–3 years.
-What is a social media audit?
-Which of these KPIs demonstrate engagement? Choose all that apply.
-Which KPI is most likely to be a vanity metric?
-True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
-What is the biggest challenge that most social media practitioners have?
-True or False? The Holistic model is the most common social team structure used by organizations today.
-Which of the below is not one of the five types of social media models?
-Why do stakeholders matter as you begin to develop your team structure?
-Why would you want a service to help you manage and discover influence?
-True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.
-What do senior leaders care about when it comes to your social media plan? Choose all that apply.
-What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?
-What’s the difference between social listening and social monitoring?
-How can social media listening increase customer advocacy?
-How can social media monitoring inform your sales and product teams?
-Why do you need to develop a business case for a new social monitoring technology?
-What should you do if your competitor has a big public blunder?
-Why are UTM parameters so valuable to your social listening and monitoring program?
-True or false? Social media helps people feel INFORMED by helping them learn new things, stay up to date on topics that matter to them, and discover new ideas and trends.
-What is the main benefit of using animated GIFs in social content?
-“Real-time marketing” refers to:
-True or false? You should make sure experimentation is ingrained in your strategic plan.
-When developing your brand’s tone, _______ is key.
-True or false? Jumping onto an unrelated hashtag to promote your material is spammy.
-True or false? The longer your social posts, the more likely that content will be seen and re-shared.
-Which of the following is NOT an example of active language you should use on a call-to-action?
-True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
-What did fashion brand Burberry do to revolutionize how marketers use social media?
-Which of the following is NOT a type of influencer?
-True or false? Commissions for celebrity influencers are generally 5% of the sale.
-Which of the below is NOT one of the three factors determining how an influencer can impact behavior?
-True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
-True or false? Your campaign should also help the influencer build authority and further their own content or reach.
-Why is user-generated content (UGC) so important? Choose all that apply.
-True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
-Do brands have legal ownership over content that users generate about their brand?
-Why is content moderation important for user-generated campaigns?
-Why should you talk directly with your social followers and prospects?
-True or false? Asking for reviews is something you should never do in social media.
-What is NOT a way that a brand can see financial gain from doing social customer service?
-What is a Social Media Service Level Agreement (SLA)?
-True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.
-True or false? It’s not a good policy to delete all negative comments.
-What is social selling the inbound way?
-True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
-How much of the buyer’s journey is digital?
-When should a salesperson put forth the sales pitch in social media?
-True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.
-Fill in the blank: “Facebook Ads is great for targeting based on _______, while Google Ads targets based on your audience’s ________.
-True or false? It’s always better to target your ads towards as broad a group of people as possible.
-Which of the following would not contribute to ad fatigue?
-The number of leads you generate that actually become paying customers is known as your ________.
-You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?
-Which of the following social media expense do you want to track so you can calculate ROI on your marketing campaigns?
-True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.
-Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?
-True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.
-A(n) ________ outlines guidelines and best practices for employees to follow on social media.
-What’s the first step organizations and brands need to take when establishing a social media policy?
-The _________ stage focuses on creating message maps and listening protocols on social media.
-True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.
-True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and “stickers” that disappear after a short period of time (1-24 hours).
-True or False? You should revisit your KPIs every 18 months.
-True or false? Simon Sinek says that people want to buy what you have. They don’t care about what you believe.
-When it comes to social listening, how do you know which social networks to start with?
-Visual images are usually things like ________. Choose all that apply.
-Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?
-True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.
-Voice refers to:
-Posting curated content on social shows your audience you’re committed to:
-What do we mean when we say you should post an “80/20 mix” on social media?
-An ad for your upcoming webinar on network security should lead people directly to ___________.
-What is one of the major benefits of Facebook Lead Ads?
-Which one of the below choices is NOT a reason you should be measuring your social media ROI?
-There are certain actions that need to be taken into consideration for a social media crisis. What’s an action you should avoid?
-Why should you be careful about monitoring competitors?
-If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.
-True or false? Curating content means publishing someone else’s content as if it were your own.
-Which one of the following is NOT a way that UGC can help marketers?
-True or false? 12% of people generate 70% of the impact online.
-Which type of influencer might be primarily behind the scenes in your marketing campaign?
-Why should you trust the influencer and give them creative license?
-What is NOT an example of a social media crisis?
-Fill in the blank: Instagram stories are a great way to _____________.
-True or false? One-to-one engagement doesn’t result in customers spending more.
-True or false? Selling to prospects by messaging them on Facebook could be seen as invading their private space.

 

1 There are many benefits to having a social media strategy. Which answer is NOT one of them?
  • Social media helps you expand your other marketing efforts. Social media helps you attract buyers.
  • Social media helps you send better emails.
  • Social media is a key driver for word-of-mouth marketing.

 

3 Which KPI is most likely to be a vanity metric?
  • Reach
  • Engagement
  • Return on Investment (ROI) Retention and loyalty

 

21 True or false? Content is only used during the attract and delight stages of the inbound methodology.
True

False

 

25 Visual images are usually things like                      . Choose all that apply.
photos infographics animated GIFs

illustrations

 

28 “Real-time marketing” refers to:
  • Developing content on the fly for local, national, or global events happening online or offline.
  • Developing content on the fly for local, national, or global events happening online only.
  • Developing content on the fly for local, national, or global events happening offline only.
  • Developing content and publishing it in the time zone where the majority of your target audience resides.

 

56 True or false? It’s necessary to conduct a social media audit every 2-3 years.
True

False

 

58 Fill in the blank: “Facebook Ads is great for targeting based on                      , while Google AdWords targets based on your audience’s                       .
buyer stage; interests problems; ideas

interests; intent

 

61 You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?
  • $2.99
  • $3.00
  • $3.01
  • $5.00

 

62 The number of leads you generate that actually become paying customers is known as your                   .

 

average conversion rate average lead-to-customer rate average revenue

average lifetime value of a customer

 

66 Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply.
  • Work hours
  • Agency or freelance costs
  • Social media software and services Content development expenses Advertising costs

 

70 The                     stage focuses on creating message maps and listening protocols on social media.
preparation recovery response

crisis

 

75 Fill in the blank: Instagram stories are a great way to                                  .
demonstrate complex concepts quickly and easily directly message a customer to answer a question deliver video podcasts

drive traffic and engagement

 

77 If you don’t have your                                in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.
  • competitors revenue targets
  • business goals and buyer personas
  • budget

 

80 What is a Social Media Service Level Agreement (SLA)?
  • A contract between a service provider and a customer regarding the scope of the in-person or over-the-phone service to be provided
  • The agreement a company makes to commit to answering social media responses in a specific amount of time
  • A confidentiality agreement that creates a legal obligation to privacy and compels those who agree to keep any specified information obtained in social media secure
  • An agreement designed to regulate the relationship between a provider of social media marketing services and a client for those services

 

84 In what stage of the buyer’s journey would an advertisement for a free trial of your product be most appropriate?
  • Consideration stage Decision stage Awareness stage
  • Evaluation stage

 

86 An ad for your upcoming webinar on network security should lead people directly to                          .
  • a blog post on network security your home page
  • a landing page where they can quickly sign up for the webinar
  • your About Us page

 

88 A(n)                   outlines guidelines and best practices for employees to

 

follow on social media.
crisis plan advocacy plan social media policy

 

95 True or false? A buyer persona is as important as business objectives when developing a social media strategy.
True

False

 

 

What is NOT a way that a brand can see financial gain from doing social customer service?

By

What is NOT a way that a brand can see financial gain from doing social customer service?

  • Increased sales
  • Less returns as individuals do more self-service via social media
  • Saving money on call center interactions
  • Using a social media agency to deliver content to customers

 

Explanation:

Using a social media agency to deliver content to customers is not a direct way for a brand to see financial gain from doing social customer service, as indicated by the correct answer option. While employing a social media agency can certainly enhance a brand’s online presence, content strategy, and engagement tactics, its primary focus is on content creation, management, and distribution rather than directly facilitating customer service interactions or generating financial gains. On the other hand, the other options listed—increased sales, less returns as individuals do more self-service via social media, and saving money on call center interactions—reflect tangible benefits that brands can derive from effective social customer service. For instance, by promptly addressing customer inquiries, concerns, and feedback on social media platforms, brands can improve customer satisfaction, loyalty, and retention, leading to increased sales and reduced return rates. Moreover, leveraging social media for customer service can help streamline support processes, reduce reliance on traditional call center channels, and lower operational costs, thereby contributing to overall financial efficiency and profitability. Therefore, while using a social media agency for content delivery is valuable for brand marketing efforts, it is not directly linked to financial gains through social customer service initiatives.

 

What is a Social Media Service Level Agreement (SLA)?

By

What is a Social Media Service Level Agreement (SLA)?

  • A contract between a service provider and a customer regarding the scope of the in-person or over-the-phone service to be provided
  • The agreement a company makes to commit to answering social media responses in a specific amount of time
  • A confidentiality agreement that creates a legal obligation to privacy and compels those who agree to keep any specified information obtained in social media secure
  • An agreement designed to regulate the relationship between a provider of social media marketing services and a client for those services

 

Explanation:

The correct answer is: **The agreement a company makes to commit to answering social media responses in a specific amount of time**. A Social Media Service Level Agreement (SLA) outlines the commitment a company makes regarding its responsiveness to social media interactions. This agreement typically includes parameters such as response time targets for addressing customer inquiries, comments, or complaints on social media platforms. By establishing clear expectations and timelines for response, companies can enhance customer satisfaction, maintain brand reputation, and effectively manage their online presence. A Social Media SLA is essential for ensuring accountability, consistency, and quality in customer service interactions across social media channels, thereby contributing to overall customer experience and relationship management strategies. Therefore, it differs from the other options provided, as it specifically pertains to the timeliness and efficiency of social media responsiveness rather than in-person or over-the-phone services, confidentiality agreements, or regulating relationships between social media marketing service providers and clients.

 

What do senior leaders care about when it comes to your social media plan? Choose all that apply.

By

What do senior leaders care about when it comes to your social media plan? Choose all that apply.

  • Sentiment
  • Competitive advantage
  • Click-through rates
  • Customer satisfaction
  • Number of social followers

 

Explanation:

Senior leaders typically prioritize aspects of a social media plan that directly impact the company’s competitive edge and customer satisfaction. **Competitive advantage** is crucial as it determines how effectively the organization differentiates itself from competitors in the market. Senior leaders are concerned with leveraging social media to position the company uniquely, showcasing its strengths and offerings to attract customers and stand out in the industry. Additionally, **customer satisfaction** holds significant importance as it directly influences brand perception and loyalty. Senior leaders recognize that social media is a powerful tool for engaging with customers, addressing their concerns, and building strong relationships, ultimately leading to higher satisfaction levels and repeat business. While metrics like sentiment, click-through rates, and the number of social followers can provide valuable insights, senior leaders prioritize competitive advantage and customer satisfaction as they directly contribute to the company’s long-term success and growth. Therefore, the correct options are **Competitive advantage** and **Customer satisfaction**.

 

Voice refers to:

By

Voice refers to:

  • The distinct and steady personality or style of your brand.
  • A particular identity or image that’s regarded as an asset to a company.
  • The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience.
  • The set of human characteristics that are attributed to a brand name.

 

Explanation:

Voice refers to **the distinct and steady personality or style of your brand**. This option accurately captures the essence of what “voice” means in branding. A brand’s voice is its unique way of communicating with its audience, encompassing elements such as tone, language, and style. It’s what sets a brand apart and helps it connect with consumers on a deeper level. Having a consistent voice across all communication channels helps reinforce brand identity and build trust with customers. Therefore, this option best defines the concept of voice in branding, emphasizing the importance of maintaining a coherent and recognizable personality throughout all interactions with the audience.

 

True or false? Your campaign should also help the influencer build authority and further their own content or reach.

By

True or false? Your campaign should also help the influencer build authority and further their own content or reach.

  • True
  • False

 

Explanation:

**True**. The statement is true. Collaborating with influencers should not only benefit the brand but also help the influencer build authority and further their own content or reach. Successful influencer partnerships are built on mutual benefit, where both the brand and the influencer gain value from the collaboration. By supporting the influencer’s goals and objectives, brands can foster stronger, more authentic relationships and encourage long-term partnerships. Empowering influencers to create content that aligns with their personal brand and resonates with their audience enhances their credibility and authority within their niche or industry. Additionally, it can lead to increased engagement and loyalty from their followers, further amplifying the impact of the brand’s message. Furthermore, when influencers feel supported and valued by brands, they are more likely to advocate for the brand authentically and enthusiastically, driving positive results for both parties involved. Therefore, ensuring that the campaign also helps the influencer build authority and further their own content or reach is essential for fostering successful and mutually beneficial influencer partnerships.

 

True or False? You should revisit your KPIs every 18 months.

By

True or False? You should revisit your KPIs every 18 months.

  • True
  • False

 

Explanation:

The correct answer is **False**. Revisiting Key Performance Indicators (KPIs) every 18 months is not sufficient for ensuring the effectiveness and relevance of performance measurement in a dynamic business environment. KPIs serve as vital metrics for evaluating the success of strategies, initiatives, and processes, and their ongoing review and adjustment are essential for driving continuous improvement and alignment with organizational goals. The frequency of KPI review should be more frequent to keep pace with changes in market conditions, consumer preferences, technology advancements, and business objectives. While the exact timeframe for revisiting KPIs may vary depending on factors such as industry dynamics and organizational priorities, it is generally advisable to conduct regular reviews, ideally on a quarterly or semi-annual basis. These reviews allow organizations to monitor progress, identify emerging trends or issues, and make timely adjustments to optimize performance and stay competitive. By regularly revisiting KPIs, organizations can ensure that their performance measurement efforts remain relevant, actionable, and aligned with evolving business needs, thereby maximizing the value derived from performance data and driving sustainable success over time. Therefore, the statement that you should revisit your KPIs every 18 months is false, emphasizing the importance of more frequent and proactive review cycles to support data-driven decision-making and continuous improvement initiatives.