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HubSpot Social Media Marketing Certification Exam Answers

HubSpot Social Media Marketing Certification Exam Answers

Hubspot Social Media Marketing Answers

Build an inbound social media strategy that delights your customers and grows your bottom line.

 

Questions:

-Which of the following is NOT a benefit of having a social media strategy?
-True or false? A buyer persona is as important as business objectives when developing a social media strategy.
-Which network has the longest life for a piece of content?
-On which social network should you share content most frequently?
-True or false? Social listening can help you find leads.
-True or false? Social content is only used during the attract and delight stages of the inbound methodology.
-Why are hashtags helpful?
-True or false? It’s necessary to conduct a social media audit every 2–3 years.
-What is a social media audit?
-Which of these KPIs demonstrate engagement? Choose all that apply.
-Which KPI is most likely to be a vanity metric?
-True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
-What is the biggest challenge that most social media practitioners have?
-True or False? The Holistic model is the most common social team structure used by organizations today.
-Which of the below is not one of the five types of social media models?
-Why do stakeholders matter as you begin to develop your team structure?
-Why would you want a service to help you manage and discover influence?
-True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.
-What do senior leaders care about when it comes to your social media plan? Choose all that apply.
-What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?
-What’s the difference between social listening and social monitoring?
-How can social media listening increase customer advocacy?
-How can social media monitoring inform your sales and product teams?
-Why do you need to develop a business case for a new social monitoring technology?
-What should you do if your competitor has a big public blunder?
-Why are UTM parameters so valuable to your social listening and monitoring program?
-True or false? Social media helps people feel INFORMED by helping them learn new things, stay up to date on topics that matter to them, and discover new ideas and trends.
-What is the main benefit of using animated GIFs in social content?
-“Real-time marketing” refers to:
-True or false? You should make sure experimentation is ingrained in your strategic plan.
-When developing your brand’s tone, _______ is key.
-True or false? Jumping onto an unrelated hashtag to promote your material is spammy.
-True or false? The longer your social posts, the more likely that content will be seen and re-shared.
-Which of the following is NOT an example of active language you should use on a call-to-action?
-True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
-What did fashion brand Burberry do to revolutionize how marketers use social media?
-Which of the following is NOT a type of influencer?
-True or false? Commissions for celebrity influencers are generally 5% of the sale.
-Which of the below is NOT one of the three factors determining how an influencer can impact behavior?
-True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
-True or false? Your campaign should also help the influencer build authority and further their own content or reach.
-Why is user-generated content (UGC) so important? Choose all that apply.
-True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
-Do brands have legal ownership over content that users generate about their brand?
-Why is content moderation important for user-generated campaigns?
-Why should you talk directly with your social followers and prospects?
-True or false? Asking for reviews is something you should never do in social media.
-What is NOT a way that a brand can see financial gain from doing social customer service?
-What is a Social Media Service Level Agreement (SLA)?
-True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.
-True or false? It’s not a good policy to delete all negative comments.
-What is social selling the inbound way?
-True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
-How much of the buyer’s journey is digital?
-When should a salesperson put forth the sales pitch in social media?
-True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.
-Fill in the blank: “Facebook Ads is great for targeting based on _______, while Google Ads targets based on your audience’s ________.
-True or false? It’s always better to target your ads towards as broad a group of people as possible.
-Which of the following would not contribute to ad fatigue?
-The number of leads you generate that actually become paying customers is known as your ________.
-You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?
-Which of the following social media expense do you want to track so you can calculate ROI on your marketing campaigns?
-True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.
-Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?
-True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.
-A(n) ________ outlines guidelines and best practices for employees to follow on social media.
-What’s the first step organizations and brands need to take when establishing a social media policy?
-The _________ stage focuses on creating message maps and listening protocols on social media.
-True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.
-True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and “stickers” that disappear after a short period of time (1-24 hours).
-True or False? You should revisit your KPIs every 18 months.
-True or false? Simon Sinek says that people want to buy what you have. They don’t care about what you believe.
-When it comes to social listening, how do you know which social networks to start with?
-Visual images are usually things like ________. Choose all that apply.
-Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?
-True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.
-Voice refers to:
-Posting curated content on social shows your audience you’re committed to:
-What do we mean when we say you should post an “80/20 mix” on social media?
-An ad for your upcoming webinar on network security should lead people directly to ___________.
-What is one of the major benefits of Facebook Lead Ads?
-Which one of the below choices is NOT a reason you should be measuring your social media ROI?
-There are certain actions that need to be taken into consideration for a social media crisis. What’s an action you should avoid?
-Why should you be careful about monitoring competitors?
-If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.
-True or false? Curating content means publishing someone else’s content as if it were your own.
-Which one of the following is NOT a way that UGC can help marketers?
-True or false? 12% of people generate 70% of the impact online.
-Which type of influencer might be primarily behind the scenes in your marketing campaign?
-Why should you trust the influencer and give them creative license?
-What is NOT an example of a social media crisis?
-Fill in the blank: Instagram stories are a great way to _____________.
-True or false? One-to-one engagement doesn’t result in customers spending more.
-True or false? Selling to prospects by messaging them on Facebook could be seen as invading their private space.

 

1 There are many benefits to having a social media strategy. Which answer is NOT one of them?
  • Social media helps you expand your other marketing efforts. Social media helps you attract buyers.
  • Social media helps you send better emails.
  • Social media is a key driver for word-of-mouth marketing.

 

3 Which KPI is most likely to be a vanity metric?
  • Reach
  • Engagement
  • Return on Investment (ROI) Retention and loyalty

 

21 True or false? Content is only used during the attract and delight stages of the inbound methodology.
True

False

 

25 Visual images are usually things like                      . Choose all that apply.
photos infographics animated GIFs

illustrations

 

28 “Real-time marketing” refers to:
  • Developing content on the fly for local, national, or global events happening online or offline.
  • Developing content on the fly for local, national, or global events happening online only.
  • Developing content on the fly for local, national, or global events happening offline only.
  • Developing content and publishing it in the time zone where the majority of your target audience resides.

 

56 True or false? It’s necessary to conduct a social media audit every 2-3 years.
True

False

 

58 Fill in the blank: “Facebook Ads is great for targeting based on                      , while Google AdWords targets based on your audience’s                       .
buyer stage; interests problems; ideas

interests; intent

 

61 You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?
  • $2.99
  • $3.00
  • $3.01
  • $5.00

 

62 The number of leads you generate that actually become paying customers is known as your                   .

 

average conversion rate average lead-to-customer rate average revenue

average lifetime value of a customer

 

66 Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply.
  • Work hours
  • Agency or freelance costs
  • Social media software and services Content development expenses Advertising costs

 

70 The                     stage focuses on creating message maps and listening protocols on social media.
preparation recovery response

crisis

 

75 Fill in the blank: Instagram stories are a great way to                                  .
demonstrate complex concepts quickly and easily directly message a customer to answer a question deliver video podcasts

drive traffic and engagement

 

77 If you don’t have your                                in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.
  • competitors revenue targets
  • business goals and buyer personas
  • budget

 

80 What is a Social Media Service Level Agreement (SLA)?
  • A contract between a service provider and a customer regarding the scope of the in-person or over-the-phone service to be provided
  • The agreement a company makes to commit to answering social media responses in a specific amount of time
  • A confidentiality agreement that creates a legal obligation to privacy and compels those who agree to keep any specified information obtained in social media secure
  • An agreement designed to regulate the relationship between a provider of social media marketing services and a client for those services

 

84 In what stage of the buyer’s journey would an advertisement for a free trial of your product be most appropriate?
  • Consideration stage Decision stage Awareness stage
  • Evaluation stage

 

86 An ad for your upcoming webinar on network security should lead people directly to                          .
  • a blog post on network security your home page
  • a landing page where they can quickly sign up for the webinar
  • your About Us page

 

88 A(n)                   outlines guidelines and best practices for employees to

 

follow on social media.
crisis plan advocacy plan social media policy

 

95 True or false? A buyer persona is as important as business objectives when developing a social media strategy.
True

False

 

 

True or false? It’s not a good policy to delete all negative comments.

By

True or false? It’s not a good policy to delete all negative comments.

  • True
  • False

 

Explanation:

True. It is not a good policy to delete all negative comments. Negative comments, when addressed appropriately, can provide valuable feedback and an opportunity for brands to demonstrate transparency, accountability, and commitment to customer satisfaction. Deleting all negative comments can be perceived as evasive or dismissive, eroding trust and credibility with your audience. Instead, brands should view negative feedback as an opportunity for improvement and engagement. By responding promptly, empathetically, and constructively to negative comments, brands can turn potentially damaging situations into positive experiences, showcasing their dedication to customer service and willingness to address concerns openly. Moreover, openly addressing negative feedback can demonstrate to other customers that the brand values feedback and is actively working to resolve issues, thereby strengthening brand reputation and fostering trust and loyalty among the audience. Therefore, it’s crucial for brands to adopt a transparent and proactive approach to managing negative comments rather than resorting to deletion as a default strategy.

 

True or false? It’s always better to target your ads towards as broad a group of people as possible.

By

True or false? It’s always better to target your ads towards as broad a group of people as possible.

  • True
  • False

 

Explanation:

False. While targeting a broad audience may seem like a way to maximize reach, it’s not always the most effective strategy for advertising. Targeting your ads towards as broad a group of people as possible can lead to inefficiencies and wasted resources, as your message may not resonate with everyone in the audience. Instead, it’s important to focus on reaching the right audience—the individuals who are most likely to be interested in your products or services and who are more likely to convert into customers. By targeting your ads towards a specific, well-defined audience based on demographics, interests, behaviors, or other relevant criteria, you can ensure that your message reaches the people who are most likely to engage with it and take the desired action. This targeted approach not only improves the efficiency and effectiveness of your advertising efforts but also allows you to allocate your budget more strategically, maximizing the return on investment (ROI) for your ad campaigns. Therefore, while casting a wide net may seem appealing, targeting your ads towards a narrower, more relevant audience typically yields better results in terms of engagement, conversions, and overall campaign performance.

 

True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.

By

True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.

  • True
  • False

 

Explanation:

The correct answer is **True**. Humanizing your brand indeed provides a competitive edge because it taps into fundamental human desires for connection, authenticity, and relatability. In today’s digital age, where consumers are bombarded with advertising messages and marketing content, brands that prioritize building genuine relationships and emotional connections with their audience stand out from the crowd. By showcasing the human side of your brand—sharing behind-the-scenes glimpses, personal stories, and relatable experiences—you create opportunities for engagement, trust, and loyalty. Humanized brands resonate with consumers on a deeper level, fostering a sense of affinity and belonging that transcends transactional interactions. When people feel emotionally connected to a brand, they are more likely to invest their time, attention, and resources in supporting and advocating for that brand. Therefore, humanizing your brand not only differentiates you from competitors but also enhances customer loyalty, drives brand affinity, and ultimately contributes to long-term success and sustainability in the marketplace.

 

True or false? Asking for reviews is something you should never do in social media.

By

True or false? Asking for reviews is something you should never do in social media.

  • True
  • False

 

Explanation:

False. Asking for reviews on social media can be a valuable strategy for businesses seeking to gather feedback, build credibility, and enhance their online reputation. Encouraging customers to share their experiences through reviews demonstrates transparency and confidence in your products or services. Positive reviews can serve as powerful endorsements, influencing potential customers’ purchasing decisions and contributing to brand trust and loyalty. Additionally, responding to reviews, whether positive or negative, shows that you value customer feedback and are committed to addressing their concerns, thereby strengthening customer relationships and brand reputation. However, it’s essential to approach the solicitation of reviews tactfully, ensuring that it aligns with social media platform guidelines and respects users’ privacy and preferences. By actively encouraging reviews on social media, businesses can leverage user-generated content to enhance their online presence and foster meaningful engagement with their audience.

 

True or false? 12% of people generate 70% of the impact online.

By

True or false? 12% of people generate 70% of the impact online.

  • True
  • False

 

Explanation:

False. The statement that “12% of people generate 70% of the impact online” is not accurate. While certain individuals or influencers may have significant reach and influence within specific communities or niches, it’s unlikely that such a small percentage of people generate the majority of the impact online. The digital landscape is vast and diverse, with millions of users actively creating and consuming content across various platforms. Impact online is often distributed among a more extensive network of individuals, brands, communities, and content types. While influencers and high-profile figures can certainly have a substantial impact on certain audiences or topics, they typically represent a portion of the overall online ecosystem rather than the sole or primary drivers of impact. Therefore, the statement oversimplifies the complexity of online engagement and influence dynamics, making it false.

 

Posting curated content on social shows your audience you’re committed to:

By

Posting curated content on social shows your audience you’re committed to:

  • Creating value for them.
  • Posting only your own content.
  • Re-posting all the content that they share with you.

 

Explanation:

Posting curated content on social media shows your audience you’re committed to **creating value for them**. Curated content involves selecting and sharing relevant and valuable information from external sources that align with your audience’s interests and needs. By curating content, you demonstrate that you understand your audience’s preferences and are dedicated to providing them with useful and informative material, even if it’s not your original creation. This helps to establish your credibility as a knowledgeable resource in your niche and fosters trust with your audience. Additionally, curated content can spark engagement and conversations among your followers, further enhancing your brand’s reputation as a valuable source of information. In contrast, simply reposting all the content your audience shares with you or exclusively sharing your own content may come across as self-promotional and fail to demonstrate a genuine commitment to meeting your audience’s needs. Therefore, the option emphasizing the creation of value through curated content accurately reflects the purpose and benefits of this social media strategy.