You are designing a mobile web site for a company called, PioneerCooking.com. It’ll be the primary showcase of their outdoor cooking products. The website’s must be designed for access through mobile devices. To make sure that customers have a good experience with the PioneerCooking.com web site, what should be the primary marketing goal?
- That site users leave positive reviews about products on the site
- To show a price comparison with competitor sites
- That the mobile experience should resemble a good conversation
- To encourage the user to spend hours browsing products on your site
Explanation:
The primary marketing goal should be that the mobile experience should resemble a good conversation because creating a conversational experience fosters engagement and connection with users. This approach emphasizes intuitive navigation, relatable content, and responsive interactions that mimic a dialogue, making users feel understood and valued. By prioritizing a conversational user experience, PioneerCooking.com can enhance customer satisfaction, encourage return visits, and ultimately drive sales of their outdoor cooking products, as users are more likely to engage with a site that feels personal and interactive.
Think about website visitors as customers in your local store. You should welcome them and provide the best possible experience.
Behind each click is a real person you want to engage with him. After grabbing visitors’ attention, make sure that engagement, searching, and navigation are as easy as possible. User experience on your website or app should resemble a good conversation.