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Home » Google Analytics 4 Certification Answers » Page 13
Google Analytics 4 Certification Answers To get your GA4 certificate you need to pass 50 question assessment. There are 150 possible questions and during the test you get 50 random questions from these 150. And in a random order. Our file contains all possible exam questions with verified answers.
The Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete.
Questions:
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Explore Advertising Configure Reports
That data will only be used for audiences in Google Ads That data will only be used for measurement purposes That data will only be available in the Reports and Explore sections That data will only be available in the Advertising section
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?
You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
Conversion paths Funnel exploration Model comparison Segment overlap
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By vmartinez
Which of these configurations show a Google Analytics account’s hierarchical structure?
Explanation:
The correct answer is ‘Account > Property > Data stream.’ This configuration represents the hierarchical structure of a Google Analytics account, where an account can have multiple properties, and each property can have multiple data streams. Personally, I’ve managed various Google Analytics accounts and found this hierarchical structure to be fundamental for organizing and accessing data effectively. At the top level, the account encompasses all properties associated with a particular entity or organization. Within each account, properties serve as containers for data collection, representing distinct websites, apps, or streams of data. Finally, data streams within each property allow for granular tracking of specific data sources, such as a website, iOS app, or Android app. This hierarchical organization facilitates efficient data management, enabling users to navigate and analyze data at different levels of granularity. In practice, I’ve leveraged this structure to gain insights into user behavior across multiple digital assets, facilitating informed decision-making and optimization strategies. By understanding and utilizing the hierarchical structure of Google Analytics accounts, businesses can effectively track and analyze data to drive meaningful outcomes and achieve their objectives.
By vmartinez
Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?
By vmartinez
What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?
Explanation:
The correct option is Search Console. Connecting Search Console with Analytics allows you to gain insights into organic search queries directing users to your website. From a practical standpoint, this integration provides invaluable information about the keywords users are using to discover your site through organic search. By linking these two platforms, you can access data such as click-through rates, impressions, and average position for specific search queries, enabling you to optimize your website’s content and SEO strategy accordingly. In my own experience, integrating Search Console with Analytics has been instrumental in understanding user intent and refining keyword targeting. By analyzing organic search query data, businesses can identify high-performing keywords, uncover new opportunities for content creation, and refine their SEO efforts to improve visibility and drive organic traffic growth. This integration serves as a powerful tool for enhancing website performance and maximizing the effectiveness of organic search marketing efforts.
Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
You can see which queries bring users to your site. Analyse your site’s impressions, clicks and position on Google Search.
Read more here: https://support.google.com/webmasters/answer/9128668
By vmartinez
If you were in your Google Analytics property’s Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?
By vmartinez
You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video. Which of these choices is a “user property” collected by Google Analytics?
Explanation:
You can adjust ads personalization for a specific event type or user property in your Google Analytics 4 property. For example, exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.
User properties are attributes that describe groups of your user base, such as their language preferences or geographic locations. You can use user properties to define audiences.
For example, you can set a user property called favorite_food, which you can use to record each user’s favorite food. You can use the data to segment users by their favorite food.
Read more here: https://support.google.com/analytics/answer/9355671
By vmartinez
Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?