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Home » Google Analytics 4 Certification Answers » Page 12
Google Analytics 4 Certification Answers To get your GA4 certificate you need to pass 50 question assessment. There are 150 possible questions and during the test you get 50 random questions from these 150. And in a random order. Our file contains all possible exam questions with verified answers.
The Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete.
Questions:
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Explore Advertising Configure Reports
That data will only be used for audiences in Google Ads That data will only be used for measurement purposes That data will only be available in the Reports and Explore sections That data will only be available in the Advertising section
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?
You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
Conversion paths Funnel exploration Model comparison Segment overlap
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By vmartinez
Whenever a website visitor views any page on your site, they trigger the page_view event. What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you’ve navigated to Events in the Google Analytics interface, which option would you choose to make this happen?
Explanation:
Use Create event to trigger a new event based on conditions that you set. Custom events are events that you define. Make sure you only create custom events when no other events work for your use case. Custom events don’t show up in most standard reports so you need to set up custom reports or explorations for meaningful analysis
Read more here: https://support.google.com/analytics/answer/9322688
By vmartinez
After you’ve exported Google Analytics data to BigQuery, what can you do with your data?
Explanation:
BigQuery’s serverless architecture lets you use SQL queries to answer your organization’s biggest questions with zero infrastructure management.
BigQuery is a server-less, cost-effective, multicloud data warehouse designed to help you manage and analyze data with built-in features like machine learning, geospatial analysis, and business intelligence.
Read more here: https://cloud.google.com/bigquery/docs/introduction
By vmartinez
Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?
Explanation:
The correct answer is Subproperties. Subproperties within Analytics 360 provide a powerful capability to filter data and create new datasets tailored to specific audiences or use cases. In practical terms, this feature allows marketers and analysts to segment their data effectively based on various criteria such as user behavior, demographics, or acquisition channels. Personally, I’ve utilized subproperties extensively in my role as a digital marketer. For instance, when running targeted campaigns for different customer segments, I’ve leveraged subproperties to isolate and analyze data specific to each segment, enabling me to gain deeper insights into their preferences and behaviors. Moreover, subproperties facilitate the creation of custom reports and dashboards, streamlining the decision-making process and enabling more targeted marketing efforts. Overall, the flexibility and granularity offered by subproperties empower organizations to extract actionable insights from their Analytics 360 data, ultimately driving better business outcomes.
A subproperty is a property that gets its data from one other property. The data in a subproperty is typically (but not necessarily) a subset of the data in its source property. Use subproperties to govern.
A property that gets its data from an ordinary property. A subproperty cannot generate events of its own; all events must come from its source property.
A roll-up property contains data from two or more source properties. It can include source data from ordinary properties and subproperties, but not other roll-up properties.
One of the biggest use cases for subproperties is data governance — controlling what data is included or excluded from a property. Subproperties let you filter data in or out to create the data set needed for a specific audience or use case. This allows for better organization of data, making it more easily accessible to certain audiences.
Read more here: https://support.google.com/analytics/answer/11525732
By vmartinez
If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?
By vmartinez
This Analytics feature allows you to connect individual customers’ behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.
Explanation:
If you create your own persistent IDs for signed-in users, you can use this data to accurately measure user journeys across devices. To enable the User-ID feature, you must consistently assign IDs to your users and include the IDs along with the data you send to Analytics.
he User-ID feature lets you associate your own identifiers with individual users so you can connect their behavior across different sessions and on various devices and platforms. Analytics interprets each user ID as a separate user, which provides you with more accurate user counts and a more holistic story about a user’s relationship with your business.
Read more here: https://support.google.com/analytics/answer/9213390
By vmartinez
You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?
Explanation:
Conversions are user activities that contribute to the success of your business. A conversion event signals a user action that you consider important, such as a purchase, game level completion, or website or app scroll activity. Conversions are user activities that contribute to the success of a business. In Google Analytics, measure those activities using conversion events.
Read more here: https://support.google.com/analytics/answer/9355848