A small business owner is looking to evaluate the performance of their first awareness Video campaign. What fundamental metric will help them measure the campaign’s success?
- Video played to
- Display impression share
- Conversions
- Earned actions
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Google Ads Video Professional Assessment Answers
The Latest Google Ads Video Professional certification assessment answers are provided in this file. The file contains all potential real certification exam questions, which have been generated through multiple exam attempts. Furthermore, detailed explanations have been included for each exam question. This resource can be utilized for exam preparation. Or just passing the exam in several minutes.
Familiarize yourself with authentic exam questions to achieve success on your initial attempt.
Please be aware that Google Ads PROFESSIONAL certifications are “semi-proctored,” meaning the file cannot be directly used on the same device. However, although not encouraged, you can access the file on your phone or another device during the exam.
Exam URL: https://skillshop.exceedlms.com/student/path/308856/activity/547885
Questions:
How can you get the information you need when setting up a campaign?
How will that benefit the campaign?
You’re creating a forecast for an awareness Video campaign with the help of Reach Planner.
Why should you use Reach Planner in the same account where you expect to run the planned campaign?
What video ad format should the owner use to achieve this goal?
What budget type should the florist chain use and why?
By vmartinez
A small business owner is looking to evaluate the performance of their first awareness Video campaign. What fundamental metric will help them measure the campaign’s success?
By vmartinez
The marketing team of a skin care company has the primary goal of driving sales through their website. They set up a Video action campaign to also track conversion events like page visits and adding-to-cart. Why would it be advisable for the marketing team to track these lighter conversion events?
By vmartinez
Your marketing team is planning to create a forecast using Reach Planner for a new Video awareness campaign. Why should you suggest using Reach Planner in the same account where the team wants to run the planned campaign?
Explanation:
Reach Planner in Google Ads is designed to help you forecast the reach and frequency of video campaigns on YouTube and the Google Display Network. One of the benefits of using Reach Planner in the same account where the team plans to run the campaign is that the tool can analyze the historical performance of shared features, such as negative keyword lists. By evaluating these features, Reach Planner can provide more accurate and tailored predictions for the upcoming campaign. Negative keyword lists, in particular, help to exclude certain search terms from triggering your ads, which can be crucial for targeting and ensuring your ad’s relevance. By analyzing how these lists have performed historically, you can make more informed decisions about potential reach and engagement in future campaigns.
By vmartinez
For a new awareness Google Video campaign that uses custom audiences, you’re considering overlaying Demographics and Detailed Demographics with Custom Audiences.
Why should you keep the two audience solutions separate?
By vmartinez
Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad.
What bidding solution should you use?
By vmartinez
You decide to run a new Google Video campaign with an awareness goal.
Why should you opt into Google Video partners when setting up your campaign?