Which pair of visual language elements are most impactful regarding watch time for video ads on mobile devices?
Supers and audio
Framing and supers
Pacing and supers
Pacing and framing
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Google Ads Creative Certification Answers
Google Ads Creative certification is one of the most recent certification programs available in Google SkillShop. An official exam page is here. During the exam you get 50 questions, but keep in mind that this exam contains much more possible questions (over 150). Some questions sound very similar, so pay attention to details while passing this exam. With our file you can easily achieve 100% correct score. Guaranteed.
Some questions:
An aerial photo of a travel destination with the logo overlayed
An action shot taken directly from the app
An image of a plane in the sky with lots of blank space
A zoomed out image of travelers enjoying a destination
Provide multiple options for how viewers can take action.
Include a generic call-to-action (CTA).
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Include a specific call-to-action (CTA).
1:1 and 1.91:1 only
1:1, 1.75:1, and 4:5
1:1 and 1.75:1 only
1:1, 1.91:1, and 4:5
The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
Let the product shine, and be different, yet simple.
Make people core to the story and be different, yet simple.
Let the product shine and put the brand front and center.
Make people core to the story and keep branding subtle.
Book now
Call now
Learn more
Check us out
It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
Draw on a wide palette of branding elements.
Keep audio to a minimum so viewers focus on visuals.
Only highlight the brand in the first five seconds of the ad.
Keep your brand subtle to avoid overwhelming viewers.
Design-backed creative inspiration
Research-backed creative guidance
Research-backed creative rules to follow
Design-backed creative rules to follow
You should feature products in only the first and last five seconds.
You should keep the value proposition and use case precise.
You should avoid humor as it’s more subjective.
You should focus on audio and supers to reinforce your message.
Start with multiple hypotheses.
Assign two campaigns to each experiment arm.
Test one variable for each experiment.
Divide your audience into as many arms as possible.
Add new assets multiple times per week.
Pause the campaign.
Remove and replace low-performing assets.
Replace all the assets at once.
An image of your best-selling dishwasher with a white background
An image of someone using your best-selling dishwasher
An image of your best-selling dishwasher in a large kitchen scene
An image of the inside of your best-selling dishwasher zoomed in so customers can see the storage capabilities
Video Creation Tools in Google Ads
Video Creative Analytics
Google’s ABCDs of effective creative
Ads Creative Studio
Use engaging pacing and tight framing.
Build suspense with a slow pace to start.
Set up scenes to be zoomed out so viewers can see all story elements.
Keep visuals low-contrast to avoid overwhelming viewers.
Location insertion
Keyword insertion
Countdown customizer
Dynamic customizer
Bi-weekly
Quarterly
Daily
Monthly
Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
Headlines should grab users’ attention and description lines should highlight the key features of the app.
Headlines should state only the name of the app and description lines should aim to educate and inform.
Headlines should include a call-to-action and description lines should include statistics about the app’s popularity.
Introduce the product or problem, then follow up with a relevant call-to-action.
Provide multiple options for how viewers can take action.
Convey multiple messages to resonate with the masses.
Humanize the ad with customer testimonials.
5
20
8
10
Focus on people to get the product noticed.
Set the context and include a clear call-to-action.
Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
Focus on audio and supers to reinforce your message.
By using a call-to-action (CTA)
By using audio
By using color
By using supers
It can replace other locations in the campaign’s ad copy to “Ohio.”
It can personalize the headline to an audience’s city within Ohio.
It can insert “Ohio” into every headline automatically.
It can make sure the ad only serves to users in Ohio.
Convey messages about the many ways this product solves a customer problem.
Show diverse characters representative of your customers.
Avoid humor as it’s more subjective.
Use a specific call-to-action (CTA).
It automatically replaces images that are underperforming.
It provides insight into how the ad has historically performed so you can iterate.
It provides recommendation for the quantity and diversity of each type of asset.
It dynamically generates customized headlines that will have stronger performance.
Replace assets that have a low performance label in the asset report.
Replace all the assets at once so they can be distributed evenly.
Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
Remove the assets and add new ones that follow best practices even more closely.
Creative
Media
Brand
Platform
Video
Image
Website
HTML5
Review the asset report labels.
Pause the campaign.
Add new assets that should perform better.
Duplicate the campaign.
Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
Making the brand known by pairing the logo with zoomed out shots
Emotional appeal through compelling storytelling to connect deeply with potential users
Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
Brand often, especially in the last five seconds.
Brand only at the beginning and end of the ad.
Brand often, especially in the first five seconds.
Brand only at the beginning of the ad.
Share multiple messages about the many ways this product solves a problem.
Make people core to the story and keep branding subtle.
Use technical jargon that will resonate with important audiences.
Use product demos and how-to’s to put the product in context.
Use research-backed creative guidelines and iterate with experimentation.
Continue running campaigns with existing creative and slowly introduce new variations.
Run an experiment with existing creative and use whichever one performs best.
Start with all-new video ad creative that’s already working well for other platforms.
Attraction, Branding, Connection, Direction
Attention, Branding, Connection, Direction
Audience, Branding, Creativity, Direction
Attention, Branding, Creativity, Direction
Upload fewer creatives than previous app campaigns.
Provide identical videos with minor differences.
Provide identical videos cut to different lengths.
Use diverse creatives in content, theme, length, and orientation.
Compare how two key audiences respond to two different video ads.
Compare how the same ad performs on TV compared to YouTube.
Compare the performance of existing TV creative to that of ABCDs-optimized creative.
Compare how the same audience responds to the same ad at different points in time.
Let people take a primary role to humanize the story.
Put the focus on multiple people so viewers stay engaged.
Let people take a secondary role so the product shines.
Put the focus on people to get your brand or product noticed.
Set up the problem the product solves and include a brand logo.
Focus only on the brand logo and audio, and showcase the product after the first five seconds.
Use tightly framed product shots with audio brand mentions.
Use tightly framed product shots without audio to avoid overwhelming viewers.
Test multiple creatives against two important audience segments.
Test the same creative against two important audience segments.
Test multiple creatives against one important audience segment.
Test one creative against all important audience segments.
Remove supers so they don’t compete with the audio.
Add closed captions since most viewers will watch with sound off.
Increase the pace and tighten the framing.
Lower the brightness to optimize for mobile device viewing.
Avoid humor as it’s more subjective.
Showcase discounts and sales to drive interest.
Humanize the story.
Convey multiple messages to resonate with the masses.
Only your main website photo
Images of tourists enjoying their tour in scenic locations
Only your best-performing image from social media
Images of tourists in locations both on and off the tour
Set the context and include a clear call-to-action.
Leverage key differentiators such as competitive claims and endorsements.
Convey multiple messages to resonate with the masses.
Brand often, especially in the last five seconds.
Framing and supers
Pacing and framing
Supers and audio
Pacing and supers
{keyword: sustainable} shirts
{keyword: cotton and linen shirts}
{keyword: cotton and linen} shirts
{keyword: sustainable shirts}
An image of someone holding a phone with the app on-screen and a logo overlayed
A headline that states the name of the app and a call-to-action to download
A screen-capture video of someone using the software to fill out their tax return
A video that tells a complete story, including the user’s tax problem and how the app solves it
5
2
3
7
Convey multiple messages to resonate with the masses.
Humanize the ad with customer testimonials.
Provide multiple options for how viewers can take action.
Use more close-ups of the product to make it the focus of the ad.
Logo, title, and number of downloads
Title, rating, and and number of downloads
Logo, rating, and title
Title, rating, and price
Ads Creative Studio
Create with Google
Video Creative Analytics
Google’s ABCDs of effective creative
Replace all the assets at once.
Pause the campaign.
Remove and replace low-performing assets.
Add new assets multiple times per week.
Convey multiple messages to resonate with the masses.
Avoid humor as it’s more subjective.
Showcase discounts and sales to drive interest.
Humanize the story.
Share multiple messages about the many ways this product solves a problem.
Use product demos and how-to’s to put the product in context.
Make people core to the story and keep branding subtle.
Use technical jargon that will resonate with important audiences.
Logo, rating, and title
Title, rating, and price
Logo, title, and number of downloads
Title, rating, and number of downloads
The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
Learn more
Book now
Check us out
Call now
HTML5
Website
Video
Image
Add new assets that should perform better.
Pause the campaign.
Duplicate the campaign.
Review the asset report labels.
Supers
Color
Call-to-action (CTA)
Audio
Attraction, Branding, Connection, Direction
Attention, Branding, Connection, Direction
Audience, Branding, Creativity, Direction
Attention, Branding, Creativity, Direction
Let the product shine, and be different, yet simple.
Make people core to the story and be different, yet simple.
Let the product shine and put the brand front and center.
Make people core to the story and keep branding subtle.
Feature products in only the first and last five seconds.
Avoid humor as it’s more subjective.
Keep the value proposition and use case precise.
Focus on audio and supers to reinforce your message.
Location insertion
Keyword insertion
Dynamic customizer
Countdown customizer
An image of someone holding a phone with the app on-screen and a logo overlayed
A video that tells a complete story, including the user’s project management problem and how the app solves it
A screen-capture video of someone using the software to track their team’s progress
A headline that states the name of the app and a call-to-action to download
Build suspense with a slow pace to start.
Use engaging pacing and tight framing.
Keep visuals low-contrast to avoid overwhelming viewers.
Set up scenes to be zoomed out so viewers can see all story elements.
1:1, 1.75:1, and 4:5
1:1 and 1.91:1 only
1:1 and 1.75:1 only
1:1, 1.91:1, and 4:5
Provide multiple options for how viewers can take action.
Include a specific call-to-action (CTA).
Include a generic call-to-action (CTA).
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Increase the pace and tighten the framing.
Lower the brightness to optimize for mobile device viewing.
Add closed captions since most viewers will watch with sound off.
Remove supers so they don’t compete with the audio.
You’re comparing the performance of existing TV creative to that of ABCDs-optimized creative.
You need to compare how two key audiences response to two different video ads.
You need to compare how the same ad performs on TV versus how it performs on YouTube.
You’re comparing how the same audience responds to the same ad at different points in time.
10
8
20
5
Design-backed creative inspiration
Research-backed creative guidance
Design-backed creative rules to follow
Research-backed creative rules to follow
A zoomed out image of travelers enjoying a destination
An action shot taken directly from the app
An aerial photo of a travel destination with the logo overlayed
An image of a plane in the sky with lots of blank space
Include a specific call-to-action (CTA).
Avoid humor as it’s more subjective.
Share multiple messages about the many ways this product solves a problem.
Feature diverse characters that represent your customer.
Start with all-new video ad creative that’s already working well for other platforms.
Continue running campaigns with existing creative and slowly introduce new variations.
Use research-backed creative guidelines and iterate with experimentation.
Run an experiment with existing creative and use whichever one performs best.
Pacing and supers
Framing and supers
Pacing and framing
Supers and audio
Convey multiple messages to resonate with the masses.
Humanize the ad with customer testimonials.
Introduce the product or problem, then follow up with a relevant call-to-action.
Provide multiple options for how viewers can take action.
Only their main website photo
Only their best-performing image from social media
Images of tourists in locations both on and off the tour
Images of tourists enjoying their tour in scenic locations
Set the context and include a clear call-to-action.
Focus on audio and supers to reinforce your message.
Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
Focus on people to get the product noticed.
Quarterly
Bi-weekly
Monthly
Daily
Convey multiple messages to resonate with the masses.
Leverage key differentiators such as competitive claims and endorsements.
Set the context and include a clear call-to-action.
Brand often, especially in the last five seconds.
Set up the problem the product solves and include a brand logo.
Use tightly framed product shots with audio brand mentions.
Focus only on the brand logo and audio, and showcase the product after the first five seconds.
Use tightly framed product shots without audio to avoid overwhelming viewers.
Headlines should grab users’ attention and description lines should highlight the key features of the app.
Headlines should include a call-to-action and description lines should include statistics about the app’s popularity.
Headlines should state only the name of the app and description lines should aim to educate and inform.
Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
It can make sure the ad only serves to users in Oregon.
It can insert “Oregon” into every headline automatically.
It can replace other locations in the campaign’s ad copy to “Oregon.”
It can personalize the headline to an audience’s city within Oregon.
Remove the assets and add new ones that follow best practices even more closely.
Replace all the assets at once so they can be distributed evenly.
Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
Replace assets that have a low performance label in the asset report.
An image of your best-selling couch in a living room scene
An image of someone sitting on your best-selling couch
An image of your best-selling couch zoomed in so customers can see the fabric
An image of your best-selling couch with a white background
It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
Emotional appeal through compelling storytelling to connect deeply with potential users
Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
Making the brand known by pairing the logo with zoomed out shots
{keyword: eco-friendly shirts}
{keyword: V-neck and crew neck} shirts
{keyword: eco-friendly} shirts
{keyword: V-neck and crew neck shirts}
Ads Creative Studio
Google’s ABCDs of effective creative
Video Creation Tools in Google Ads
Video Creative Analytics
5
7
3
2
Let multiple people be the focus so viewers stay engaged.
Focus on people so that you humanize the story.
Focus on the product and let people take a secondary role.
Emphasize people in order to get potential customers to notice your brand or product.
{keyword: sports and dress socks}
{keyword: sustainable} socks
{keyword: sports and dress} socks
{keyword: sustainable socks}
Ads Creative Studio
Video Creative Analytics
Create with Google
Google’s ABCDs of effective creative
3
5
2
7
Remove supers so they don’t compete with the audio.
Lower the brightness to optimize for mobile device viewing.
Increase the pace and tighten the framing.
Add closed captions since most viewers will watch with sound off.
Include messages about the different ways the product solves a customer’s problem.
Utilize a specific call-to-action (CTA).
Include diverse characters that are representative of your customer base.
Avoid humor as it’s more subjective.
Only your best-performing image from social media
Only your main website photo
Images of tourists enjoying their tour in scenic locations
Images of tourists in locations both on and off the tour
It provides recommendation for the quantity and diversity of each type of asset.
It dynamically generates customized headlines that will have stronger performance.
It automatically replaces images that are underperforming.
It provides insight into how the ad has historically performed so you can iterate.
Platform
Brand
Creative
Media
Test multiple creatives against one important audience segment.
Test one creative against all important audience segments.
Test multiple creatives against two important audience segments.
Test the same creative against two important audience segments.
Keep visuals low-contrast to avoid overwhelming viewers.
Use engaging pacing and tight framing.
Set up scenes to be zoomed out so viewers can see all story elements.
Build suspense with a slow pace to start.
Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
Headlines should state only the name of the app and description lines should aim to educate and inform.
Headlines should include a call-to-action and description lines should include statistics about the app’s popularity.
Headlines should grab users’ attention and description lines should highlight the key features of the app.
Draw on a wide palette of branding elements.
Only highlight the brand in the first five seconds of the ad.
Keep audio to a minimum so viewers focus on visuals.
Keep your brand subtle to avoid overwhelming viewers.
5
8
20
10
Replace all the assets at once so they can be distributed evenly.
Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
Remove the assets and add new ones that follow best practices even more closely.
Replace assets that have a low performance label in the asset report.
1:1, 1.75:1, and 4:5
1:1 and 1.91:1 only
1:1, 1.91:1, and 4:5
1:1 and 1.75:1 only
Convey multiple messages to resonate with the masses.
Provide multiple options for how viewers can take action.
Use more close-ups of the product to make it the focus of the ad.
Humanize the ad with customer testimonials.
Convey multiple messages to resonate with the masses.
Showcase discounts and sales to drive interest.
Avoid humor as it’s more subjective.
Humanize the story.
Avoid humor as it’s more subjective.
Keep the value proposition and use case precise.
Focus on audio and supers to reinforce your message.
Feature products in only the first and last five seconds.
Continue running campaigns with existing creative and slowly introduce new variations.
Use research-backed creative guidelines and iterate with experimentation.
Run an experiment with existing creative and use whichever one performs best.
Start with all-new video ad creative that’s already working well for other platforms.
Provide multiple options for how viewers can take action.
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Include a specific call-to-action (CTA).
Include a generic call-to-action (CTA).
Video Creative Analytics
Google’s ABCDs of effective creative
Video Creation Tools in Google Ads
Ads Creative Studio
A video that tells a complete story, including the user’s financial problem and how the app solves it
A headline that states the name of the app and a call-to-action to download
An image of someone holding a phone with the app on-screen and a logo overlayed
A screen-capture video of someone exploring their financial performance page
Countdown customizer
Keyword insertion
Dynamic customizer
Location insertion
The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
Video Creative Analytics
Ads Creative Studio
Create with Google
Google’s ABCDs of effective creative
It’s a powerful testing tool that helps boost campaign performance for a small additional cost.
It’s a powerful testing tool that shows all users two versions of an ad so you know which people prefer.
It’s a powerful testing tool that lets you assess the effectiveness of creatives, audiences, or other variables.
It’s a powerful testing tool that uses a simulated ad environment to determine which creative or audiences will perform best.
Divide your audience into as many arms as possible.
Start with multiple hypotheses.
Test one variable for each experiment.
Assign two campaigns to each experiment arm.
Call now
Learn more
Check us out
Book now
Platform
Creative
Brand
Media
Brand only at the beginning and end of the ad.
Brand often, especially in the last five seconds.
Brand often, especially in the first five seconds.
Brand only at the beginning of the ad.
Use tightly framed product shots with audio brand mentions.
Set up the problem the product solves and include a brand logo.
Use tightly framed product shots without audio to avoid overwhelming viewers.
Focus only on the brand logo and audio, and showcase the product after the first five seconds.
Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
Focus on people to get the product noticed.
Focus on audio and supers to reinforce your message.
Set the context and include a clear call-to-action.
Website
Video
Image
HTML5
Daily
Bi-weekly
Monthly
Quarterly
Test multiple creatives against one important audience segment.
Test the same creative against two important audience segments.
Test multiple creatives against two important audience segments.
Test one creative against all important audience segments.
Audience, Branding, Creativity, Direction
Attention, Branding, Connection, Direction
Attention, Branding, Creativity, Direction
Attraction, Branding, Connection, Direction
An image of your best-selling t-shirt displayed in a retail scene.
An image of your best-selling t-shirt zoomed in so customers can see the quality of the fabric.
An image of someone wearing your best-selling t-shirt
An image of your best-selling t-shirt with a white background
Call-to-action (CTA)
Supers
Color
Audio
A photo of a family in front of their home with the logo overlayed
A zoomed out image of a family enjoying their home
An action shot taken directly from the app
An image of a home with lots of blank space
Humanize the ad with customer testimonials.
Convey multiple messages to resonate with the masses.
Introduce the product or problem, then follow up with a relevant call-to-action.
Provide multiple options for how viewers can take action.
Design-backed creative inspiration
Research-backed creative rules to follow
Research-backed creative guidance
Design-backed creative rules to follow
Supers and audio
Framing and supers
Pacing and supers
Pacing and framing
Title, rating, and and number of downloads
Logo, rating, and title
Logo, title, and number of downloads
Title, rating, and price
It dynamically generates customized headlines that will have stronger performance.
It provides recommendation for the quantity and diversity of each type of asset.
It provides insight into how the ad has historically performed so you can iterate.
It automatically replaces images that are underperforming.
Draw on a wide palette of branding elements.
Only highlight the brand in the first five seconds of the ad.
Keep audio to a minimum so viewers focus on visuals.
Keep your brand subtle to avoid overwhelming viewers.
Add new assets that should perform better.
Pause the campaign.
Duplicate the campaign.
Review the asset report labels.
Assign two campaigns to each experiment arm.
Start with multiple hypotheses.
Test one variable for each experiment.
Divide your audience into as many arms as possible.
Let the product shine and put the brand front and center.
Make people core to the story and be different, yet simple.
Let the product shine, and be different, yet simple.
Make people core to the story and keep branding subtle.
Establishing the problem with an actor on-screen, followed by them using the app to solve the problem
Showing the product experience as quickly as possible, with tightly framed shots focusing on app use and benefits
Making the brand known by pairing the logo with zoomed out shots
Emotional appeal through compelling storytelling to connect deeply with potential users
Compare how two key audiences respond to two different video ads.
Compare the performance of existing TV creative to that of ABCDs-optimized creative.
Compare how the same ad performs on TV compared to YouTube.
Compare how the same audience responds to the same ad at different points in time.
It can insert “California” into every headline automatically.
It can replace other locations in the campaign’s ad copy to “California.”
It can personalize the headline to their audience’s city within California.
It can make sure the ad only serves to users in California.
Make people core to the story and keep branding subtle.
Use product demos and how-to’s to put the product in context.
Use technical jargon that will resonate with important audiences.
Share multiple messages about the many ways this product solves a problem.
Humanize the ad with customer testimonials.
Use more close-ups of the product to make it the focus of the ad.
Convey multiple messages to resonate with the masses.
Provide multiple options for how viewers can take action.
Add new assets multiple times per week.
Pause the campaign.
Replace all the assets at once.
Remove and replace low-performing assets.
By vmartinez
Which pair of visual language elements are most impactful regarding watch time for video ads on mobile devices?
Supers and audio
Framing and supers
Pacing and supers
Pacing and framing
By vmartinez
Which of these describe Google’s ABCDs of effective creative?
Design-backed creative inspiration
Research-backed creative rules to follow
Research-backed creative guidance
Design-backed creative rules to follow
By vmartinez
You’re creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?
Humanize the ad with customer testimonials.
Convey multiple messages to resonate with the masses.
Introduce the product or problem, then follow up with a relevant call-to-action.
Provide multiple options for how viewers can take action.
By vmartinez
You manage marketing for a home mortgage app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
A photo of a family in front of their home with the logo overlayed
A zoomed out image of a family enjoying their home
An action shot taken directly from the app
An image of a home with lots of blank space
By vmartinez
You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?
Call-to-action (CTA)
Supers
Color
Audio
By vmartinez
You’re creating a Discovery campaign for your t-shirt business and want to select imagery that follows creative guidance. Which of these images follows this guidance?
An image of your best-selling t-shirt displayed in a retail scene.
An image of your best-selling t-shirt zoomed in so customers can see the quality of the fabric.
An image of someone wearing your best-selling t-shirt
An image of your best-selling t-shirt with a white background