You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?
Only your best-performing image from social media
Only your main website photo
Images of tourists enjoying their tour in scenic locations
Images of tourists in locations both on and off the tour
Explanation: To effectively generate leads for a whale-watching tour company through a Discovery campaign, selecting **’Images of tourists enjoying their tour in scenic locations’** is the most appropriate choice. These images not only showcase the core experience offered by the company but also evoke a sense of excitement and adventure, which can be compelling to potential customers. By featuring tourists enjoying themselves against the backdrop of breathtaking scenery, the campaign can capture the imagination of viewers and inspire them to consider embarking on a similar experience. Such visuals not only highlight the unique selling proposition of the whale-watching tours but also create an emotional connection with the audience, making them more likely to engage with the campaign and ultimately become leads for the business. In contrast, using only the main website photo or the best-performing image from social media may not effectively convey the essence of the whale-watching experience or capture the attention of potential customers in the same way. Therefore, opting for images that depict tourists enjoying their tour in scenic locations aligns closely with the campaign’s goal of generating leads for the whale-watching tour company.