vmartinez

 

An account manager at a media agency is creating a new awareness Google Video campaign that uses custom audiences. They’re considering overlaying Demographics and Detailed Demographics with Custom Audiences in the new campaign.

Why should they keep the two audience solutions separate?

 

• So there’s no limit on the types of video formats served.
• To avoid the campaign not being able to run at all.
• So the reach of the campaign won’t become restricted.
• To prevent the average cost-per-view from increasing.

 

 

Video action campaigns have what primary benefit?

 

• They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPA.
• They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPV.
• They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.
• They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.

 

 

A marketing manager used Reach Planner to forecast an awareness Video campaign.

What should they keep in mind when setting up the Video campaign to achieve similar reach to the media plan?

 

• They should use Reach Planner from within their Google Analytics account so there are more insights to use in the plan.
• They should include key words related to their products so Reach Planner can narrow down the campaign’s settings.
• They should make sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
• They should use Reach Planner after the campaign has been active for a week so it has relevant data to create more accurate planning.

 

 

After running a Video action campaign for two weeks, an account manager still has 30% of his budget left intact.

How can he increase delivery until the campaign exceeds the budget cap?

 

• By adding contextual audiences.
• By changing the bid strategy to CPM.
• By adding skippable in-stream ads.
• By changing the frequency settings.

 

 

What’s the value of measuring unique reach and frequency in an awareness Video campaign?

 

• It shows how many ads served to people and how many times, across devices and formats.
• It evaluates media efficiency, since it measures the share of impressions that the user may have a chance to see.
• It measures lift and ad recall metrics, which is much closer to marketing goals than traditional metrics, such as clicks and impressions.
• It led you to see the terms people were searching for when seeing your ads.

 

What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?

 

• Customer Match
• Custom Audiences
• Affinity Audiences
• Life Events