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A retailer wants to create responsive search ads to promote their online business. What should they do to enhance the ads’ performance?

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A retailer wants to create responsive search ads to promote their online business.

What should they do to enhance the ads’ performance?

 

  • Use one description to reinforce their message and attain a consistent brand message
  • Avoid recycling content from successful expanded text ads in order to create fresh ad content.
  • Write more similar headlines for consistency, and drive a uniform message to users.
  • Provide at least five unique headlines using popular keywords relating to their business.

 

Which of the following two options are considered to be best practices for using Performance Planner? Choose two.

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Which of the following two options are considered to be best practices for using Performance Planner? Choose two.

 

Select 2 Correct Responses

  • Be sure, once you create an 18-month plan, that you check in monthly or quarterly to confirm the plan can be implemented based on the most recent seven to 10 days
  • Be sure to review your keyword report regularly and optimize your campaigns by adding negative keywords.
  • Be sure to plan up to 18 months ahead across all campaign types including Search, Shopping, Local, Display, Video, Performance Max, and App.
  • Be sure to write more similar headlines to provide consistency and to communicate a uniform message to your users.

 

You want to use Custom Audiences with your new Video action campaign and you’re already capturing the important user interactions that create conversions. What should you do to further optimize your campaign and obtain additional tracking events?

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You want to use Custom Audiences with your new Video action campaign and you’re already capturing the important user interactions that create conversions.

What should you do to further optimize your campaign and obtain additional tracking events?

 

  • You should disable non-skippable in-stream ads.
  • You should set bumper ads as your preferred ad type.
  • You should implement automatic placements from your existing Display campaign.
  • You should use 10 to 15 of the highest converting key words from your Search campaign.

 

If you want to generate leads for your business and it’s your first time creating a Video action campaign, what ad formats should you expect to be used?

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If you want to generate leads for your business and it’s your first time creating a Video action campaign, what ad formats should you expect to be used?

 

  • Non-skippable in-stream ads and bumper ads
  • Skippable in-stream ads and bumper ads
  • Skippable in-stream ads and in-feed video ads
  • Non-skippable in-stream ads and in-feed video ads

 

Using a Video action action campaign, a winery hopes to attract customers to its website for an annual holiday sale. Which creative best practice should they employ to encourage customer interaction?

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Using a Video action action campaign, a winery hopes to attract customers to its website for an annual holiday sale.

Which creative best practice should they employ to encourage customer interaction?

 

  • They should add location extensions to focus on selected geographic locations.
  • They should have a clear call-to-action, such as “Learn more.”
  • They should link their Google Ads account to the Google Merchant Center account.
  • They should reach a broad audience with dynamic video ads.

 

Although you’re aware that it’s a good idea to mix ad formats, you don’t know what mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?

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Although you’re aware that it’s a good idea to mix ad formats, you don’t know what mix is most appropriate for your goal of efficient reach. Which mix of awareness ad formats should you use?

 

  • Skippable in-stream ads and non-skippable in-stream ads
  • Skippable in-stream ads and bumper ads
  • Masthead ads and non-skippable in-stream ads
  • Masthead ads and bumper ads