vmartinez

 

A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding.

What should they expect for their max CPV compared to their actual CPV?

 

• Actual CPV is often less than max CPV because it’s a reserve buy.
• Actual CPV is often less than max CPV because it’s auction bidding.
• Max CPV is often less than actual CPV because it’s a reserve buy.
• Max CPV is often less than actual CPV because it’s auction bidding.

 

 

A boat rental company has been running a consideration Video campaign for the past year and they want to see evidence that their investment is effective based on how many times users actually clicked on their videos.

What consideration measurement metric should they use?

 

• Purchase intent lift
• Core performance metrics
• Earned views
• Targeted observations

 

 

How can the owner of a music store use Google’s Video solutions to increase awareness for his business?

 

• By using Google’s Video solutions to automatically create video assets based on the content of the advertised domain.
• By using Google’s Video solutions to simplify the campaign management process and automatically create new ad groups on a monthly basis.
• By using Google’s Video solutions to call on machine learning for setting budgets and bids within 24 hours of setting up a Video campaign live
• By using Google’s Video solutions to simplify the campaign process and automatically align to his marketing objectives.

 

 

After working with Google Search campaigns in the past, you’re now ready to take advantage of a Google Video campaign with a “Sales” campaign goal.

Why is it a good idea to create your Google Video campaign in the same account as your Google Search campaigns?

 

• Because it avoids double serving ads in the Google Search results.
• Because you can enable Video ad extensions within your Google Search campaign ads.
• Because you can receive a reduction on your average cost-per-view.
• Because you can prevent Google Ads from double counting conversions.

 

 

After running an awareness Video campaign, you want to know whether the campaign shifted user perception or behavior toward your products.

What measurement solution should you use to find out that information and when should you implement it?

 

• You should use Brand Lift before the campaign delivers any impressions.
• You should use Brand Lift after the campaign receives over 1,000 clicks.
• You should use Active View before the campaign delivers any impressions.
• You should use Active View after the campaign receives over 1,000 clicks.

 

 

A business owner wants to run a Video action campaign that reaches customers who already searched for specific key words on Google Search.

Which audience solution should this business owner prioritize?

 

• Custom Audiences
• Customer Match
• In-Market Audiences
• Demographics and Detailed Demographics