vmartinez

 

A company is looking to grow consideration of their products in their potential customers’ purchase cycles.

Why is a Google Video campaign an appropriate method to meet their goals?

 

• Because online video lets consumers quickly compare similar businesses at once.
• Because online video lets consumers browse large product and service inventories they may want to purchase from.
• Because consumers use online video to seek out the best deals on specific products and services.
• Because consumers use online video for information gathering before making a purchase.

 

The owner of a home improvement store has been running a Google Video campaign for awareness with video ads that are 30 seconds long. Now the owner wants to remarket to those audiences with memorable, shorter video ads.

What video ad format should the owner use to achieve this goal?

 

• In-feed video ads
• Bumper ads
• Masthead ads
• Non-skippable in-stream ads

 

 

To create a forecast for their new Video awareness campaign, a marketing manager used Reach Planner. But the results of that campaign were very different from the media plan numbers provided by the Reach Planner forecast.

Why was there such a significant mismatch between the campaign results and forecast data?

 

• Because the marketing manager used Reach Planner during the least optimal time of day.
• Because the marketing manager built a campaign that didn’t match the plan settings in Reach Planner.
• Because Reach Planner forecasts are compatible with Video campaigns for any marketing objective.
• Because Reach Planner isn’t compatible with awareness campaigns.

 

 

You want to track conversions for your Video action campaign, but you’re worried that your campaign won’t track some conversions because many customers take extra time to make a final decision on their purchases.

What conversion tracking best practice should you follow to make sure you accurately measure conversions?

 

• You should ask store visitors where they heard about your company.
• You should send a survey to existing customers asking about their checkout experience.
• You should compare video ad interactions against the timing of completed sales.
• You should extend the conversion window to be longer.

 

 

An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option.

Why is it a good idea for them to opt into Google Video partners?

 

• It’ll give them access to more engagement metrics to measure the impact of the campaign.
• It’ll extend the reach of video ads to YouTube Live streaming and Premieres.
• It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
• It’ll give them access to audiences on the YouTube mobile homepage.

 

 

A consumer goods company wants to build awareness and recall for their brand.

How can a Google Video campaign help achieve this goal?

 

• By comparing tBy surfacing comparisons to potential customers in similar businesses.hem to similar businesses in the same industry
• By reaching potential customers and keeping the brand top of mind.
• By reaching potential customers in decision-making moments.
• By influencing potential customers in opinion-shaping moments.