vmartinez

 

Which first two steps are required to implement a Target ROAS strategy?

 

Select 2 Correct Responses

• She must set up her Target CPA, since Target ROAS bids are automatically optimized at auction time.
• She must set up her conversion value, since Target ROAS needs to know what each conversion is worth to her.
• She needs to set up conversion tracking, in order to use machine learning for conversion value optimization.
• She must select a Manual CPC bid strategy and set her bid manually at the ad level.

 

 

Nathan is interested in using the Assets Report to optimize asset performance in his company’s Discovery ads. How often should he review the report and what should be do with assets afterward? 

 

• He should review the Assets Report biannually, and then replace low-performing images with images similar in quality and composition to the best-performing images.
• He should review the Assets Report daily, and then adjust text and image assets as suggestions are continaully created.
• He should review the Assets Report weekly, and then follow system-generated assets for image replacements as appropriate.
• He should review the Assets Report biweekly, and then replace low-performing images with images similar in quality and composition to the best-performing images.

 

 

Jacob is curious about single-image ads in a Discovery campaign. What best describes single-image ad layouts? 

 

• They show a brief five-second preview of a company’s products and services, just like multi-image carousel ads do.
• They show one collage image comprised of many product image assets.
• They will expand the image that his customers long-press on.
• They allow Google to combine images, headlines, and descriptions into countless ad variations.

 

 

Why is the Model Comparison Tool helpful in measuring the full value of a Google Display ads campaign?

 

• Because it shows how Display ads influence purchasing decisions across all marketing channels.
• Because it shows a projected forecast of impression and click data if certain recommendations were applied.
• Because it shows a projected forecast of conversion data if certain recommendations were applied.
• Because it shows how Display ads influence purchasing decisions exclusively in Google Ads.

 

 

Debbie wants to create a Google Display campaign for an online retailer using a Remarketing Audience.

Which type of users can she expect to reach in the campaign?

• People that have similar traits to the company’s current customer base
• People that have expressed a previous intent to purchase similar products
• People that visited the site
• People known to be passionate about the company’s product market

 

Explanation:

Debbie can expect to reach people who have visited the online retailer’s website when she creates a Google Display campaign using a Remarketing Audience. Remarketing allows advertisers to target users who have previously interacted with their website. These users have shown some level of interest in the retailer’s products or services by visiting the site, and the campaign aims to re-engage them. This approach is effective in reminding past visitors about the brand and encouraging them to return and potentially make a purchase.

 

 

Which types of conversions would give an advertiser the fullest picture of the performance of a Display campaign?

 

• Neither
• Both click-through and view-through conversions
• Only view-through conversions
• Only click-through conversions