vmartinez

 

A local food chain is opening a new location and they want to create as much awareness for their store as possible before the big day. They set up a Google Video campaign with “brand awareness and reach” as the campaign goal. 

What budget type should they use for their Google Video campaign and why?

 

• Daily, since Google Ads will spend their total budget faster than “campaign total.”
• Daily, since Google Ads will spend their total budget evenly over the course of the campaign.
• Campaign total, since Google Ads will spend their total budget faster than “daily.”
• Campaign total, since Google Ads will spend their total budget evenly over the course of the campaign.

 

 

A toy company wants to build awareness and recall for their brand using a new Google Video campaign. 

What will the Google Video campaign let the company do?

 

• It will let the toy company surface comparisons to potential customers in similar businesses.
• It will let the toy company reach potential customers and keep the brand top of mind.
• It will let the toy company influence potential customers in opinion-shaping moments.
• It will let the toy company reach potential customers in decision-making moments.

 

 

You’re setting up a Video campaign to grow consideration. 

What ad formats should you expect to run?

 

• Skippable in-stream ads and bumper ads
• Non-skippable in-stream ads and mastheads
• Non-skippable in-stream ads and in-feed video ads
• Skippable in-stream ads and in-feed video ads

 

 

You want to reach and engage with your audience via a Google Video campaign. 

What step do you need to complete to get started?

 

• You need to prepare a manual bidding strategy.
• You need to install a video code on your website.
• You need to build a list of relevant key words.
• You need to link Google Ads to your YouTube channel.

 

You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic tableWhat measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

 

• You should use Active View, which is accessible by adding appropriate columns to statistic tables.
• You should use Active View, which is accessible only by contacting your Google team.
• You should use Unique Reach and Frequency, which is accessible by contacting your Google team.
• You should use Unique Reach and Frequency, which is accessible by adding columns to your statistic tables.

 

 

A marketing manager started a Video action campaign one month ago. Two weeks ago, they added In-Market and Custom Audiences to the campaign. Currently, they’ve spent 80% of the campaign budget.

What action would you recommend next to grow conversion volume?

 

• Add Demographics Audiences to re-engage with existing customers.
• Remove audience restrictions with run-of-network targeting.
• Re-engage with existing customers by adding Custom Audiences.
• Engage with website visitors by adding the Life Events audience type.