vmartinez

 

For a new awareness Google Video campaign that uses custom audiences, you’re considering overlaying Demographics and Detailed Demographics with Custom Audiences. 

Why should you keep the two audience solutions separate?

 

• In order to prevent the average cost-per-view from increasing.
• In order to make sure there’s no limit on the types of video formats served.
• In order to make sure the reach of the campaign won’t become restricted.
• In order to avoid having the campaign not run at all.

 

 

Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. 

What bidding solution should you use?

 

• You should use Maximize Conversions bidding.
• You should use cost-per-action bidding.
• You should use cost-per-view bidding.
• You should use cost-per-click bidding.

 

 

You decide to run a new Google Video campaign with an awareness goal. 

Why should you opt into Google Video partners when setting up your campaign?

 

• Because it can give you access to more engagement metrics to measure the impact of the campaign.
• Because it can give you access to audiences on the YouTube mobile homepage.
• Because it can extend the reach of video ads to a collection of leading publisher sites and apps.
• Because it can extend the reach of video ads to YouTube Live streaming and Premieres.