vmartinez

What are examples of a competitive advantage?

 

• More keyword ranks.
• A better brand name.
• More backlinks.

 

 

What makes an SEO metric useful?

 

• It connects the business’ north star metric with organic search metrics.
• It reflects revenue.
• It helps leadership understand how SEO is doing.

 

What are SEO levers?

 

• Things you can do to scale impact
• Ranking signals
• Things you can control

 

 

How can you detect important problems your strategy should solve?

 

• Look at how you execute.
• Assess the status quo by asking yourself questions about bottlenecks, execution quality and competitor performance.
• Do a company survey.

 

 

How can you align your strategy with business goals?

 

• Focus on revenue
• Ask your manager
• Pick leading indicators that drive the North Star metric impact from SEO

 

 

The signposts of good strategy are:

 

• Big numbers
• Clarity and impact
• Lots of details