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Why do you need impact projections?

 

• To know your assumptions.
• To prioritize projects accordingly.
• To convince leadership to invest in your project.

 

 

What is NOT important when defining timelines?

 

• The impact of each outcome
• Dependencies
• How long each task takes to complete

 

 

What does MoSCoW stand for?

 

• Impact, cost, effort
• Must-have, should-have, could-have, won’t-have
• Most important, clutter, worst

 

Why is it important to tie tasks together into outcomes?

 

• Everyone must know the requirements.
• So you can see all tasks at once.
• It’s hard to anticipate tasks, but outcomes are stable.

 

 

What is NOT part of an SEO roadmap?

 

• Timelines
• Tactics
• Ownership

 

Where in Semrush can you identify potential risks?

 

• Traffic Analytics
• Organic Research
• Domain Overview