vmartinez

What is a BAD reason to advocate for your strategy?

• To make sure leadership is truly onboard.
• To secure funding.
• To trick people into trusting you.

What is a helpful framework to structure written narratives?

• The Pinto Pyramid.
• The Shinto Pyramid.
• The Minto Pyramid.

What should you AVOID when pitching executives?

• Significant wins.
• Lots of detail.
• Revenue projections.