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Jacob is going to use a Maximize clicks bid strategy with his Google Search campaign, but he also needs to control how much he’s paying per click. When setting up this bid strategy, what should Jacob do?

 

• Use the Performance Planner to evaluate seasonal trends and identify the daily best bids.
• Use Google Ads settings so that it asks for authorization before it makes a decision to a bid.
• Based on estimated cost-per-click, set his daily budget.
• Set a maximum cost-per-click limit to control what he’s willing to pay per interaction.

 

A carpet cleaning business wants to advertise online by using a Google Search campaign so consumers can learn about a new service it’s offering. To help them do this, which campaign objective would the business select for their Search campaign?

 

• They would select sales
• They would select leads
• They would select product and brand awareness
• They would select website traffic

 

You’re creating a Google Search campaign using a conversion-based Smart Bidding strategy. You’ve decided to use Target ROAS, which will meet your value-based objectives. Which step can you take to set an initial ROAS target?

 

• You could set an initial Target ROAS by including the conversion cost that you’re hoping to pay in your campaign.
• You could set an initial Target ROAS by using an average of what you expect your competitors pay for conversions.
• You could set an initial Target ROAS by using an average of what you expect your competitors pay for conversions.
• You could set an initial Target ROAS using the campaign’s historical (last 30 days) conversion value per cost metric.

 

A marketer is checking out their campaign’s latest Search Terms Report. They notice search queries that don’t seem to match the core business are triggering the ads to serve.  Which two actions can they take to make sure their ads only serve on relevant searches? Select two.

 

Select All Correct Responses

• Develop a Customer Match List.
• Adopt a cost-per-action bid strategy.
• Include these terms as negative keywords.
• Use broad match with Smart Bidding.

 

On broad match campaigns to help analyze conversion data, which method can you use to successfully implement and test broad match?

 

• You can use the keyword match types feature in Google Ads to see how your broad match keywords are being matched.
• You can use One-Click Experiment Apply, after implementing broad match keywords, which creates an experiment automatically, following all best practices.
• You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords.
• You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience.

 

A marketing manager is using Dynamic Search Ads (DSA) to promote a specific line of products and wants to make adjustments to improve the campaign’s performance. Which change could they consider making to help accomplish this goal?

 

• They could upgrade their DSA campaigns to Performance Max.
• They could upgrade their DSA campaign keywords to broad match.
• They could create PMax campaigns with the same goals as the DSA campaigns.
• They could use Demand Gen instead of DSA campaigns.