vmartinez

Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for average cost per click (aCPC)?

• Running shoes
• Sneakers
• Hiking shoes

 

Explanation:

The correct answer is ‘**Hiking shoes**.’ Hiking shoes are the best performing product/keyword for average cost per click (aCPC) because they likely have the lowest aCPC compared to the other keywords, indicating that the cost to acquire a click for this keyword is more efficient. A lower aCPC means the advertiser is spending less on each click, which is often a sign of better campaign optimization and cost-efficiency. By achieving a good balance of visibility and engagement for this keyword at a lower cost, the campaign is able to generate more clicks for the same ad spend, making it a more cost-effective choice than keywords like ‘Running shoes’ or ‘Sneakers,’ which may have higher aCPCs.

 

An advertiser is running a Sponsored Products campaign and wants to offer a 50% discount on their products. Which deal should they offer on the ad campaign to sell their products?

• Best Deals
• Deals cannot be added to sponsored ads campaign
• Subscribe & Save

 

Explanation:

The correct answer is ‘**Best Deals**.’ Best Deals is the most appropriate option for offering a 50% discount on products in a Sponsored Products campaign. This type of deal is designed to highlight products with significant discounts, allowing them to stand out in search results and product listings. By offering a Best Deal, the advertiser can draw attention to the discounted price, potentially increasing sales and visibility. Best Deals are particularly effective in attracting customers who are looking for discounts, making it an ideal choice when running a promotion like a 50% discount. In contrast, Subscribe & Save is a program for recurring purchases and would not apply to a one-time 50% discount offer.

 

Martha is using Sponsored Display to help drive awareness for her brand through viewable impressions. Which optimization strategy should Martha use to help reach the goal?

 

• Optimize for reach
• Optimize for page visits
• Optimize for clicks

 

What bid adjustments would you recommend to Kitchen Smart if their goal is to secure ad placement and increase impressions and clicks?

• Identify keywords and products with lower sales and increase the bids
• Bid competitively to secure an ad placement and increase sales
• Identify keywords with higher sales and decrease the bids

 

Explanation:

The correct answer is ‘**Bid competitively to secure an ad placement and increase sales**.’ To achieve the goal of securing ad placement and increasing impressions and clicks, Kitchen Smart should bid competitively. This means setting higher bids for their ads to increase their chances of winning ad placements, especially in competitive auction environments where other advertisers are targeting similar audiences. A competitive bid strategy ensures that their ads are shown in prominent positions, which increases visibility and ultimately drives more traffic to their products. By securing better ad placements, the likelihood of increasing both impressions and clicks is higher, which can lead to increased sales as well. In contrast, adjusting bids based on lower or higher sales without focusing on competitive bidding may not be as effective in boosting visibility and securing the desired placements.

 

Kitchen Smart created a Sponsored Display video ad campaign to promote the benefits of using their automatic appliances. What is an example of a best practice to improve the performance of their ad campaign?

• Showcase different images of the product
• Showcase the brand at the beginning of the video
• Showcase how to use the product at the beginning of the video

 

Explanation:

The correct answer is ‘**Showcase how to use the product at the beginning of the video**.’ Showcasing how to use the product at the beginning of the video is a best practice because it immediately captures the viewer’s attention by demonstrating the practical benefits and ease of use of the product. This approach helps to engage the audience right away and provides them with a clear understanding of how the automatic appliances can improve their daily life. Highlighting the functionality and ease of use early on increases the likelihood of sparking interest and encouraging viewers to click or take action. Simply showcasing the brand or displaying different images of the product may not convey the same level of engagement or clarity about the product’s value.

 

Amazon Video Builder can create videos by pulling product images and copy from your product detail pages.

• True
• False

 

Explanation:

The correct answer is ‘**True**.’ Amazon Video Builder can indeed create videos by pulling product images and copy directly from your product detail pages. This feature allows advertisers to quickly and easily generate video ads by leveraging the existing product information, such as images, descriptions, and other key details already available on the product pages. This automation streamlines the process of video creation, ensuring that the video content is consistent with the product’s details while saving time and effort in developing creative assets. This capability makes Amazon Video Builder a valuable tool for advertisers looking to create professional-looking videos that are directly aligned with the information already presented on their product listings.