vmartinez

As you review a current Google Search campaign, you want to take a closer look at the campaign’s bidding performance.  Which Google Ads tool could you use to get that information?

 

• Use bid recommendations.
• Use the Bid Strategy Report.
• Use the Experiments page.
• Use email notifications.

 

A chain of art supplies stores wants consumers to learn more about their new line of clays for ceramics.  What campaign objective should they choose for their Search campaign?

 

• Leads
• Sales
• Website traffic
• Product and brand awareness 

 

If you’re using Dynamic Search Ads (DSA) campaigns, what change should you consider to improve performance?

 

• Consider using Demand Gen instead of Dynamic Search Ads campaigns.
• Upgrade your DSA campaigns to Performance Max.
• Create PMax campaigns with the same goals as your DSA campaigns.
• Upgrade your DSA campaign keywords to broad match.

 

What tool does Google Ads provide to help you understand current campaign bidding performance?

 

• Bid recommendations
• Email notifications
• Experiments page
• Bid Strategy Report

 

Which statement accurately describes how value-based bidding works?

 

• It’s a Smart Bidding strategy that uses machine learning to maximize conversion value, bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that uses machine learning to drive the highest clickthrough rate possible, bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, bidding for conversions that drive business objectives.

 

A marketer is establishing the budget for a Search campaign. After selecting the average daily budget, what results could they observe?

 

• If their average daily budget is too low, the campaign setup process might not be able to be completed.
• Their daily spend for the Search campaign will never exceed the average daily budget amount.
• They may see Google AI automatically adjust the average daily budget to improve the ad rank.
• They may spend less than the average daily budget on some days and more on other days.