vmartinez

Which of the following are variables that may affect campaign performance?

 

• all of these
• Poor customer reviews
• Out-of-stock issues
• Prime Day

 

Which supply option consists of exclusive inventory available through the Amazon DSP?

 

• Amazon O&O properties
• Third-party exchanges
• Private marketplaces (PMPs)
• Amazon Publisher Services

 

Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?

 

• Shift budget from high-performing line items to the underperforming/underdelivering line items.
• Adjust frequency caps on the underdelivering/underperforming line items to serve more impressions
• Shift budget from the underperforming and underdelivering line items to higher performing line items that are scaling.
• Adjust frequency caps on the underdelivering/underperforming line items to serve less impressions

 

Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?

 

• Shift budget from that line item to higher performing line items.
• Increase frequency cap on that line item to serve more impressions.
• Decrease frequency cap on that line item to serve less impressions.
• Maintain bids and frequency caps.

 

True or false? The Amazon DSP is only available in a self-service model.

 

• True

 

• False

 

Which of the following statements about private marketplaces (PMPs) are true?

 

• PMPs are invitation-only marketplaces.
• PMPs allow advertisers broader access to third-party supply.
• PMPs leverage Amazon’s header-bidding integrations.
• PMPs extend the benefits of programmatic to specific publisher buys.