vmartinez

Brand or author awareness is measured by ___.

 

• ACOS
• Impressions
• CTR
• KENP

 

A KDP author wants to advertise a newly released series with a Sponsored Brands campaign. They target the ASINs of their well-known best selling titles. Which targeting method are they using?

 

• Targeting by category
• Targeting by keyword
• All of these
• Targeting by individual product

 

Campaign efficiency is measured by ___. Select all that apply.

 

• ACOS
• KENP
• Impressions
• CTR

 

Amazon uses internally developed systems to detect and filter out invalid activity, such as robots that generate fake clicks.

 

• True

 

• False

 

Which of the following statements most closely describes automatic optimization in the Amazon DSP?

 

• It works to adjust viewability constraints based on campaign settings.
• It works to select the best supply options based on campaign settings.
• It works to adjust frequency caps based on a selected conversion type.
• It works to bid the best value for a given impression based on a selected conversion type.

 

Overter is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?

 

• Link in campaign

 

• Link out campaign