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The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who go to the landing page and do nothing. What’s the name of the metric that you should look for?

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The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who go to the landing page and do nothing. What’s the name of the metric that you should look for?

 

  • Scroll depth
  • Pages per session
  • Bounce rate
  • New subscribers

 

Explanation:

Bounce rate is a percentage of single-page sessions on your site. It means that the user lands on your webpages and leaves without any interaction. That’s a significantly simplified explanation.

In practice, monitoring bounce rates are not so simple. First, the fact that your page has registered a bounce is not always something wrong. For example, you have a great page that is very relevant to a user query, and he was able to find the information quickly and left just after. There is nothing wrong with it, especially if you analyze an informational-type page.

Secondly, bounce rates will vary depending on the industry, page-type, and many other factors. Sometimes it’s difficult to say what is “a good bounce rate” if you don’t have enough historical data.

 

Wesley has been advertising his graphic design books on Amazon for over a year. He notices the campaign performance has been slightly declining, and he wants to know which keywords aren’t performing well. Which downloadable report should he use?

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Wesley has been advertising his graphic design books on Amazon for over a year. He notices the campaign performance has been slightly declining, and he wants to know which keywords aren’t performing well. Which downloadable report should he use?

 

  • targeting report
  • placement report
  • advertised product report
  • search term report

 

Spencer analyzed performance for his Sponsored Products campaign for mystery thriller books and realized that they are running out of budget every day. If he cannot increase his budget, what alternative action(s) would be appropriate? (select all that apply)

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Spencer analyzed performance for his Sponsored Products campaign for mystery thriller books and realized that they are running out of budget every day. If he cannot increase his budget, what alternative action(s) would be appropriate? (select all that apply)

 

  • Increase bids on under performing keywords
  • Pause the campaign since it can’t run through the day
  • Decrease bids on under performing keywords
  • Remove low performing keywords

 

Santiago is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?

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Santiago is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?

 

  • the campaign automatically continued running on Tuesday
  • the campaign paused until Santiago increased the budget on Wednesday
  • the campaign automatically ended on Tuesday
  • the campaign paused until automatically resuming on Wednesday