vmartinez

When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer flow is this?

 

• Link in customer flow

 

• Link out customer flow

 

Flynn wants to download a report from the Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?

• Deal report
• Performance report
• 3P vendor report
• Audience segmentation report

 

Related queston:

Flynn wants to download a custom report from Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following dimensions should he select for this use case?

 

Which of these buying method provides advertisers higher priority to inventory?

 

• Fixed price
• Open auction
• Private auction

 

For which advertising method are prices negotiated and based on a fixed CPM with no auction involved?

 

• Programmatic advertising

 

• Direct advertising

 

The reporting and analysis hub transforms which two reports into a graphical analysis of campaign reporting?

 

• 3P vendor and deal
• Audience segmentation and all data
• Performance and audience segmentation
• Performance and all data

 

A customer views an ad on April 1st, clicks the ad on April 4th, views the ad again on April 7th, and purchases the product on April 9th. Which of the following receives the credit for conversion?

 

• April 1st impression
• April 7th impression
• April 9th purchase
• April 4th click