vmartinez

 

True or false? You should wait to give your client the buyer persona questionnaire until you hold an in-person workshop. You don’t want their answers to influenced by others on their team, or by external research.

 

• True

 

• False

 

Which of the following documents BEST helps guide your strategy plan for your client?

 

The content audit checklist.

The SLA that was completed during the sales process.

The invoice that was sent to client.

The meeting agenda template.

 

All of the following are reasons why a strategy plan is important, EXCEPT:

It helps you manage your client’s expectations.

It gives you direction to achieve your goals.

It allows you to identify the tactics you’ll use.

It outlines when you’ll have meetings with your clients.

 

Fill in the blanks: A strategy plan should ALWAYS be linked to your client’s ___________ .

content audit

corporate identity

goals

previous marketing initiatives

 

The goals you set with your client should be all of the following, EXCEPT:

Documented

Specific

Based on their competitor’s performance

Approved by the client

 

 

Fill in the blanks: An example of a ________ goal is to grow revenue this quarter by 10%. While developing a new service offering in the next year is an example of a ________ goal.

business, sales

sales, business

sales, marketing

business, marketing