vmartinez

 

True or false? During your quarterly review meeting, it’s okay if things haven’t gone 100% as planned. However, only highlight things that didn’t go well to your client if it was something out of your agency’s control.

 

• True

 

• False

 

Your monthly reports should be all the following EXCEPT:

 

Aligned to the goals you set with the client

Paired with the metrics your client needs to see in the report

Focused only on numbers

Comprehensive and easy to understand

 

What should you do with your client’s ideas for work that are outside of the original project scope?

Tell the client you cannot action them

Put them into a list for the future

Ignore them

Implement them immediately to show your value

 

True or false? It’s important for your client to sign-off on the persona document.

True – they need to sign off the document because the client is always right.

True – you shouldn’t proceed without having their feedback and sign-off.

False -it’s not important because it’s an agile document so it will change all the time. Showing them the document now will cause unnecessary confusion.

False – they don’t need to look at the document, since you’ll be doing the marketing work for them. Only show them if they ask.

 

What are the four main items to highlight in your strategy plan?

Goals, timelines and delivery, social media profiles, and promotional tactics

Goals, identified campaigns, timelines and delivery, and points of contact

Goals, identified campaigns, timelines and delivery, and promotional tactics

Goals, identified campaigns, cost, and promotional tactics