Which of the following statements is false?
- Sales Hub includes built-in ABM features, while traditional CRM systems include ABM features as an added-on charge.
- Most ABM solutions thwart easy coordination between marketing and sales, but Sales Hub’s ABM functionality enables teams to deliver cohesive and personalized buying experiences.
- Sales Hub brings all sales teams’ needs together in one, easy-to-use, central system of record.
- Sales Hub focuses only on architecting the manager’s user experience
or
- Legacy CRMs often require clients to sacrifice customization for ease of use
- Sales Hub offers easy integrations with tools commonly used by sales teams, via HubSpot’s App Marketplace
- Legacy CRMs often have a poor (or nonexistent) mobile user experience
- Sales Hub does NOT include easily automatable email outreach tools
or
- Front office teams are internally facing, such as finance, HR, and IT.
- Back office teams and front office teams are both the same in the modern economy in terms of their day-to-day work.
- The term “customer-facing teams” paints a clearer picture of what front office and back office teams have in common–customers–and why it makes sense to support them with HubSpot CMS.
- Both A & B
or
- HubSpot CMS includes built-in security features, while traditional CMS systems include security features as an added-on charge.
- The HubSpot CMS is lightweight, flexible, and easy to use, while traditional CMS systems are rigid and difficult to edit for marketers and other non-technical personas.
- In HubSpot CMS, marketers should always rely on developers for simple site changes, since it is built to be exceptionally easy to use for developers.
- HubSpot CMS focuses on architecting the end-user experience
or
- Any kind of systematic change will require an investment of time and effort, however, HubSpot has created a number of tools, including a marketer-friendly content export that exports all code, media files, a HubDB export for all table data.
- HubSpot CMS allows marketers to easily create and edit pages, without developer help.
- HubSpot provides public APIs for pulling blog posts, local development tooling for pulling website files locally, and numerous public CMS endpoints that give your developers access to pulling/pushing CMS content and to help them quickly migrate on/off HubSpot CMS with less effort.
- Hosting and security are included with the HubSpot CMS for the smallest extra charge in the industry.