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Which Google Analytics feature uses machine learning and Google AI to measure conversions that aren’t directly observable?

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Which Google Analytics feature uses machine learning and Google AI to measure conversions that aren’t directly observable?

  • Conversion window
  • Conversion events
  • Attribution paths
  • Key event modeling

 

Explanation:

Key event modeling is correct because this Google Analytics feature leverages machine learning and Google AI to analyze user interactions and infer conversions that may not be directly observable. It allows for a more nuanced understanding of user behavior by identifying patterns and relationships between various events that lead to conversions. This capability helps businesses gain insights into the effectiveness of their marketing efforts and user journeys, even when specific actions (such as clicks or purchases) are not directly tracked, enabling more effective optimization of strategies aimed at enhancing conversions.

 

You’re building a purchase funnel in Explore and want to select a homepage view. Which dimension would you use to do this?

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You’re building a purchase funnel in Explore and want to select a homepage view. Which dimension would you use to do this?

  • You’d use Page path and screen class.
  • You’d use Page type.
  • You’d use Purchase.
  • You’d use Homepage name.
Explanation:
You’d use Page path and screen class because this dimension provides detailed information about the specific pages users visit, including the homepage. By utilizing this dimension in your purchase funnel, you can accurately track user interactions starting from the homepage and analyze how they navigate through the funnel toward a purchase. This insight is crucial for understanding user behavior and optimizing the purchase process, as it highlights the paths taken from the initial landing page to the conversion point.

You’ve just customized a report and want it to appear in the left-hand navigation. To do this, which section should you add the report to?

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You’ve just customized a report and want it to appear in the left-hand navigation. To do this, which section should you add the report to?

  • You should add the report to Explore.
  • You should add the report to Library.
  • You should add the report to Collection.
  • You should add the report to Admin.

 

Explanation:

The correct answer is You should add the report to Collection. In Google Analytics 4, the Collection section allows users to organize and save customized reports for easy access in the left-hand navigation. By adding your customized report to Collection, you ensure that it is readily available for quick reference and analysis, streamlining the reporting process. This feature enhances usability by allowing you to group important reports together, making it easier to navigate and access insights relevant to your business needs.

Which built-in function in Google Analytics displays unexpected decreases or increases in your website traffic?

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Which built-in function in Google Analytics displays unexpected decreases or increases in your website traffic?

  • The machine learning function
  • The anomaly detection function
  • The Google AI function
  • The data-driven attribution function

 

Explanation:

The anomaly detection function in Google Analytics is correct because it leverages machine learning algorithms to identify and highlight significant changes in traffic patterns. This feature helps users quickly spot unexpected increases or decreases in website traffic, enabling them to investigate potential issues or shifts in user behavior more effectively. By analyzing historical data, the anomaly detection function provides insights that can guide further analysis and decision-making.

 

You created a new option for your users to sign up for a newsletter on your website. You’d like to mark those new sign-up events as key events and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your key events and audiences?

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You created a new option for your users to sign up for a newsletter on your website. You’d like to mark those new sign-up events as key events and create a new audience for those users who signed up. Where in your Google Analytics 4 property can you manage your key events and audiences?

  • Advertising
  • Explore
  • Reports
  • Admin

 

Explanation:

The correct answer is Reports. In Google Analytics 4, the Reports section allows you to manage key events and audiences effectively. Within this section, you can analyze user interactions, including those related to your new newsletter sign-up events, and mark them as key events to track their significance. Additionally, you can create and manage audiences based on these key events, enabling you to segment users who signed up for the newsletter. This capability helps you gain insights into user behavior and tailor your marketing strategies accordingly.

If you wanted to view multiple groups of data side by side in a table report, which component of the Google Analytics interface would you select?

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If you wanted to view multiple groups of data side by side in a table report, which component of the Google Analytics interface would you select?

  • Select Filters.
  • Select Comparisons.
  • Select Segments.
  • Select Date Picker.

 

Explanation:

The correct answer is Select Comparisons. In Google Analytics, the Comparisons component allows users to view multiple groups of data side by side within a table report, facilitating direct analysis of different metrics or dimensions. By utilizing this feature, you can easily identify trends, differences, and similarities between various data sets, enabling a more comprehensive understanding of user behavior and performance metrics. This side-by-side comparison enhances the analytical process and aids in making informed decisions based on the insights gathered.