vmartinez

When calculating manual bid amounts for a social advertising campaign, use the Lifetime Value of a Customer (LTV) to your organization to determine a target Cost per Acquisition, which is defined as:

 

• none of the options in this list
• the cost to gain a given percentage of market share for a product or service
• the estimated amount your organization spends on acquiring customers each year
• target earnings from the product or service divided by marketing costs
• the amount that’s reasonable to spend to gain a new customer

 

When reviewing the data from a completed campaign with a view to determining its ROI, start by reacquainting yourself with your:

 

• customer personas
• ad copy
• lowest CPC
• CTA
• campaign goals
• creative brief
• campaign budget

 

Which of the following best describes the purpose of downloading a breakdown report from Facebook Ads Manager once a campaign is finished?

 

• To get raw campaign data in a spreadsheet format.

• To receive a personalized report with insights into where your campaign could be improved.
• To see a side-by-side comparison of how your ad performed relative to others ads with the same budget.
• To determine whether your account is eligible to run future ads.
• To obtain the anonymous negative feedback gathered on your ad from users who reported it.
• To gain insight into Facebook’s Relevance and Feedback scores for your campaign.

 

The best way to demonstrate the ROI of your completed campaign is to ensure all campaign data is properly:

 

• budgeted, improved, and filed
• reviewed, gathered, and maintained
• reviewed, improved, and organized
• surveyed, analyzed, and shelved
• printed, organized, and filed

 

When managing a campaign budget on Facebook, the _________ option is best used when trying to maximize conversions, such as for Performance campaigns where you’re open to opportunities to gain conversions above your specified bid amount.

 

• Minimum
• Average
• Managed
• Maximum
• Targeted

 

Facebook’s Estimated Action Rate is ______________ used to determine winning bids by ________________.

 

• a secret method; anonymous survey
• a proprietary algorithm; predicting ad performance
• the most effective method; tracking ad engagement
• an industry standard; measuring total number of conversions