vmartinez

Of the most common bid types for a social media ad campaign, _______________ is ideal for campaigns that focus on website visits, sign ups, and purchases.

 

• optimized cost per mil
• none of the options in this list
• lead click
• cost per mil
• cost per click
• cost per view

 

If you want a high degree of control over your ad campaigns and the ability to adjust your ad campaign’s budget on the fly you should use:

 

• Manual Bidding
• Fund Management
• Power Editor
• Campaign Budgeting
• Daily Budgeting

 

If you want to ensure that your campaign uses a set amount of funds for each day that your campaign is live, the best budgeting option is:

 

• lifetime
• weekly
• none of the options in this list
• fund management
• automatic
• manual

 

If you are running a campaign using ______________ be sure to monitor your costs throughout as it could cause your ad spend to be more than anticipated.

 

• Intelligent Bidding
• Manual Bidding
• Competitive Bidding
• Automatic Bidding
• Intuitive Bidding

 

The main benefit to using multiple ad versions for a social media campaign is that:

 

• it gives you the chance to continually refresh brand optics
• your audience’s reactions help find the best converting elements
• it lets you focus on many different objectives within one campaign
• mixing up ad versions keeps your audience engaged
• all of the options in this list

 

The difference between Split Testing and A/B Testing is that Split Testing:

 

• involves more than two versions
• splits your budget between two objectives
• is simpler to carry out
• prioritizes induction over deduction
• is necessarily more budget intensive