Ad elements that you should create testable variations of include:
- audience and call to action buttons
- headline and body text
- all of the options in this list
- graphics and photography
When creating performance ads, social advertisers find it useful to use data that’s been collected on visitors to their organization’s website to create targeted custom audiences for the ad. The best way to gather this website data is by installing _____________ on your website and any relevant landing pages as early as possible.
When creating performance ads, social advertisers find it useful to use data that’s been collected on visitors to their organization’s website to create targeted custom audiences for the ad. The best way to gather this website data is by installing _____________ on your website and any relevant landing pages as early as possible.
- Facebook Collection Manager and Instagram Photo Tracker
- none of the options in this list
- UTM Parameters
- Pixels and Google Tag Manager
- Google Capture and Facebook Tracking
- Facebook Ads Manager
If you’re working with a designer, it’s a good idea to collaborate on a resource request template that allows you to lead the direction for the visual assets you’ll need for your ad. Within your request, be sure to include _________, as well as ___________, which will enable your designer to better tailor the creative to the campaign goal.
If you’re working with a designer, it’s a good idea to collaborate on a resource request template that allows you to lead the direction for the visual assets you’ll need for your ad. Within your request, be sure to include _________, as well as ___________, which will enable your designer to better tailor the creative to the campaign goal.
- the copy for your ad; your Ads Manager credentials for uploading the assets
- your target audience; a competitor’s ad for them to copy
- the copy for your ad; an outline of your target audience
- your color palette; a specific sketch of what the ad needs to look like
- your ad’s daily budget; the chosen color palette
Often, social networks have specific requirements for advertisements. It’s important to make note of these requirements when providing a designer with a request for visual assets. For example, graphics for Facebook Ads should not contain:
Often, social networks have specific requirements for advertisements. It’s important to make note of these requirements when providing a designer with a request for visual assets. For example, graphics for Facebook Ads should not contain:
- multiple images in a collage format
- less than 40% text within the image
- stock photography images
- the same colour blue as the Facebook logo
- more than 20% text within the image
Visual assets for an ad should ideally target both the emotional and rational needs of your audience. An example of an emotional need might be to:
Visual assets for an ad should ideally target both the emotional and rational needs of your audience. An example of an emotional need might be to:
- be close to the city centre and highway access
- feel at home the moment they enter their room
- earn points for a loyalty program
- feel reassured that they are getting the best value possible
- to get the best bang for their buck
If you’re running a social ad campaign on behalf of a SAAS business, an accepted method for determining a target Cost Per Acquisition is to divide the Lifetime Value of a Customer for your organization by:
If you’re running a social ad campaign on behalf of a SAAS business, an accepted method for determining a target Cost Per Acquisition is to divide the Lifetime Value of a Customer for your organization by:
- 10
- 3
- 2
- 14
- 6