vmartinez

When it comes to designing an ad for social media, the most important quality of your ad’s visual assets is that they:

 

• use the most popular stock photography available
• work with your ad copy
• feature bright colours like neon blue
• use colours that match the platform on which you’re advertising
• show happy customers with engaging smiles

 

When using a Lookalike Audience to build brand awareness, you can narrow down your audience by excluding people you know won’t be interested, or who have already converted by using ______________ to prevent people who have already visited your website from being served your ad.

 

• Ads Manager
• branching logic
• Boolean logic
• none of the options in this list
• if/then commands
• pixel data

 

If your campaign strategy involves creating a Facebook carousel ad that highlights the main benefits of your product alongside a CTA button to sign up for a free trial, you are likely running a(n) ___________ Campaign.

 

• none of the options in this list
• Performance
• Brand
• Engagement
• Call to Action
• Multi-pronged

 

Ads Manager gives you the option of selecting between two workflows, Quick Creation and Guided Creation. Quick Creation allows you to save time by:

 

• automatically using the data from your last ad campaign
• bypassing all the step-by-step instructions to enter only essential ad and audience data
• using generic pre-set options that have resulted in the highest number of conversions
• using an algorithm to look at your content and determine the best settings for your campaign

 

When budgeting your ad campaign, ______________ will allow you to select an amount and have it automatically divided up over the course of your campaign.

 

Choose only ONE best answer.

• Fund Management
• Daily Budgeting
• Weekly Budgeting
• Campaign Budgeting
• Lifetime Budgeting

 

When choosing a Bid Amount for a Facebook Ad Campaign, the actual amount you end up paying could be less depending on the:

 

• type of ad format used and your target audience
• length of your ad and your maximum budget
• none of the options in this list
• quality of your ad and your target audience
• success of your previous campaigns and your maximum budget