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Facebook video ads are commonly used for which type of campaign?

 

• Performance campaigns
• Lead generation campaigns
• Brand awareness campaigns

 

__________ on LinkedIn Lead Generation forms are especially useful when using 3rd party software, like a CRM, because they help to categorize your leads.

 

• Conversion Trackers
• Insight Tags
• Hidden Fields
• Event Specific Pixels

 

When setting how you want your campaigns to be credited for conversions, you have a few options. What does the Each Campaign option mean?

 

• The credits are divided evenly among the associated campaigns.
• Only the last ad that got a click or view gets credited for a conversion.
• You have the option to choose which campaigns are credited.
• Every associated campaign that got a click or view gets credited for a conversion.

 

On Facebook, if you choose Average cost bidding, Facebook will deliver conversions that:

 

• use the industry average conversion price as a guideline
• always stay below your maximum bid amount
• are midway between highest and lowest bids for a particular market segment
• may cost more or less than your bid, but generally average out
• none of the options in this list

 

On Facebook, if you choose Maximum for campaign budget management, Facebook will deliver conversions that:

 

• always stay below your maximum bid amount
• may cost more or less than your bid, but generally average out
• have the maximum chance of conversion from your audience
• ignore cost and focus on customer quality
• use the industry average conversion price as a guideline

 

When budgeting for a social ad campaign, you’ll need to determine a bid amount, which is the:

 

• minimum amount it should cost to acquire a lead
• amount a customer is worth to your organization
• minimum you want to pay per conversion
• maximum you’re comfortable paying per user action
• amount you think will outbid your competitors