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Which of the following is the best course of action to take if there is a specific audience that you absolutely must reach, but are not connecting with?

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Which of the following is the best course of action to take if there is a specific audience that you absolutely must reach, but are not connecting with?

 

  • Petition your product department to add more compelling features.
  • Switch to automatic bidding from manual bidding.
  • Redesign visual assets and copy.
  • Re-examine your campaign goals.
  • Further refine your audience to find a better fit.

 

You may want to target your ad campaign to a specific type of device, such as desktop computers or mobile devices. To do this effectively, consider which devices your audience is more likely to convert on. For example, an ad targeting middle aged customers to make a hotel booking may be more effective on __________ because _________________.

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You may want to target your ad campaign to a specific type of device, such as desktop computers or mobile devices. To do this effectively, consider which devices your audience is more likely to convert on. For example, an ad targeting middle aged customers to make a hotel booking may be more effective on __________ because _________________.

 

  • mobile devices; iPhones can store credit card details for fast access
  • desktop computers; they’re more comfortable entering credit card details there
  • desktop computers; research has shown that middle aged customers generally don’t have mobile data plans
  • none of the options in this list
  • mobile devices; middle aged customers tend to not use desktop computers during the week

 

Optimizing the targeting for your campaign is critical to the success of social ads. That’s why it’s so important to understand your target audience inside and out. This is where ______________ come(s) in, an important tool for gaining knowledge about the attributes of the people to whom you’ll be advertising.

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Optimizing the targeting for your campaign is critical to the success of social ads. That’s why it’s so important to understand your target audience inside and out. This is where ______________ come(s) in, an important tool for gaining knowledge about the attributes of the people to whom you’ll be advertising.

 

  • remarketing audiences
  • your campaign strategy
  • pixel data
  • a social media audit
  • customer personas
  • industry benchmarks

 

If you’re running a performance campaign aiming to drive hotel bookings among people aged 40-60, you might consider targeting your ads toward ___________, since research shows it’s the device people feel most comfortable on.

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If you’re running a performance campaign aiming to drive hotel bookings among people aged 40-60, you might consider targeting your ads toward ___________, since research shows it’s the device people feel most comfortable on.

 

  • Desktop Computers
  • none of the options in this list
  • Laptop Computers
  • Feature Phones
  • Mobile Devices

 

To keep your ad campaign ROI positive, you can ______________ to prevent serving your ad to people you know will not convert (e.g., existing employees, people who have already converted).

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To keep your ad campaign ROI positive, you can ______________ to prevent serving your ad to people you know will not convert (e.g., existing employees, people who have already converted).

 

  • use manual bidding
  • use branching logic
  • implement Boolean logic
  • exclude audiences
  • use automatic bidding
  • target friends of employees