vmartinez

 

Which of the following statements is correct about flighting strategy?

 

• It does not take part in the peak of the conversation.
• It leads brands to build a phased approach to maximize impact pre / during / post-event.
• It reinforces your connect campaign by extending the window after the peak.
• You don’t need to understand the pulse of a conversation before joining it.

 

 

Which launch phase involves fine-tuning details at the campaign level, including identifying target audiences, creating copy, and determining the campaign’s duration?

 

• Creative
• Activation
• Flighting
• None of the launch phases involve these things

 

 

True or False. Brands that invest early in building shareable content for their audiences tend to hit their Launch KPIs more often than those that don’t.

 

• True

 

• False

 

 

To build cultural relevance for your brand, your messaging should be based on a combination of (select three):

 

•  Topic of connection
•  Brand story
•  Customized creative
•  Target audience

 

 

Why do people come to Twitter?

 

• Because they want to buy something.
• To engage with companies via DMs.
• To create friendships with the brands they follow.
• To stay up-to-date on the topics they care about and talk to others who share their interests.

 

 

Award shows, music festivals, and sporting events are all examples of which type of connect opportunity?

 

• None of these are connect opportunities
• Occasions
• Trends
• Events