Which of the following is most likely to result in winning fewer auctions, thus not spending budgets in full?
- Bid amount lower than suggested range
- Narrowly-defined audience
- Small number of creatives
- Lower funnel bid goal
When a campaign fails to spend any of its budget, what is the most likely reason?
When a campaign fails to spend any of its budget, what is the most likely reason?
- Incorrect Ads Manager settings
- Bid is too conservative
- Audience isn’t well-defined
- Creative isn’t engaging
Which optimization lever improves the chances of what Snapchatters will do once they see your ad?
Which optimization lever improves the chances of what Snapchatters will do once they see your ad?
- Creative
- Bid
- Audience
- Placement
What is a best practice to limit attribution discrepancies?
What is a best practice to limit attribution discrepancies?
- Create a separate ad account just for iOS14+ campaigns.
- Rely on one model as the single source of truth.
- Use lookback windows specific to each model.
- Prioritize retargeting audiences for Dynamic Ads campaigns.
To compete in more auctions, which bid strategy should you select if you don’t mind winning some auctions above your set bid amount?
To compete in more auctions, which bid strategy should you select if you don’t mind winning some auctions above your set bid amount?
- Max Bid
- Target Cost
- Auto-Bid
- Minimum ROAS
What is the most likely reason you would see more installs attributed by SKAdNetwork than the standard framework in Ads Manager?
What is the most likely reason you would see more installs attributed by SKAdNetwork than the standard framework in Ads Manager?
- Auto-Bid
- Overlapping target audiences across ad sets
- MMP issue or bug
- Incorrect conversions value mapping