YY Finance does not sell product or services on Amazon but is interested in leveraging Amazon Advertising solutions. Which campaign type is NOT available to YY Finance?
- neither of these
- Link in campaigns
- Link out campaigns
Ads that appear on Fire TV may be best suited for which type of campaign goal?
Ads that appear on Fire TV may be best suited for which type of campaign goal?
- Direct response
- Awareness
Brighton wants to understand the time between repeat purchases of his brand’s products so he can find the ideal time to reengage shoppers and drive loyalty. Which audience insight would help Brighton achieve this goal?
Brighton wants to understand the time between repeat purchases of his brand’s products so he can find the ideal time to reengage shoppers and drive loyalty. Which audience insight would help Brighton achieve this goal?
- Demographic
- Overlap reports
- Timing
- Purchase frequency
Retail insights can look back to compare insights from _____________ in the past?
Retail insights can look back to compare insights from _____________ in the past?
- 13 months
- 12 months
- 14 days
- 6 months
When should an advertiser consider leveraging below the fold (BTF) placements?
When should an advertiser consider leveraging below the fold (BTF) placements?
- For campaigns with an awareness goal
- When there is a cost per acquisition goal
- When the goal is viewability
- When incremental reach is important
Which retail metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?
Which retail metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?
- Conversion rate
- Search impressions
- Glance views
- Earned media impressions