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Jaqueline used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaqueline?

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Jaqueline used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaqueline?

 

  • Use display ads to remarket to audiences who have viewed her product detail pages but did not purchase.
  • Focus on educating shoppers on product details and how-tos.
  • Build brand recognition with shoppers.
  • Use sponsored ads to encourage repeat purchases.

 

Toby is adding video to his client’s campaign plan because he recognizes that video is most effective in meeting which goal?

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Toby is adding video to his client’s campaign plan because he recognizes that video is most effective in meeting which goal?

 

  • Driving purchase and building loyalty
  • Building brand awareness and driving purchase
  • Driving consideration and purchase
  • Building brand awareness and driving consideration

 

HealthyByte wants to engage “healthy lifestyle” customers. They’ve determined that there are three core audiences that are likely to respond differently to different creatives. Which ad solution should HealthyByte consider using to effectively reach all three audiences?

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HealthyByte wants to engage “healthy lifestyle” customers. They’ve determined that there are three core audiences that are likely to respond differently to different creatives. Which ad solution should HealthyByte consider using to effectively reach all three audiences?  

 

  • Video ads
  • Sponsored Products
  • Sponsored Brands
  • Display ads

 

Wheelhouse, an advertising agency, wants to reengage shoppers who viewed one of their client’s product pages but did not purchase. Which solution is best to reengage these shoppers?

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Wheelhouse, an advertising agency, wants to reengage shoppers who viewed one of their client’s product pages but did not purchase. Which solution is best to reengage these shoppers?

 

  • Sponsored Products
  • Custom solutions
  • Display ads
  • Sponsorships

 

Nino is an advertiser for an apparel company that sells both men’s and women’s clothing. How might Nino best use audience insights to see how his brand performs in each category?

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Nino is an advertiser for an apparel company that sells both men’s and women’s clothing. How might Nino best use audience insights to see how his brand performs in each category?

 

  • None of the above
  • View demographic insights for men’s and women’s clothing separately
  • View demographic insights for categories other than men’s and women’s clothing.
  • View demographic insights for all product categories combined