vmartinez

 

Geralda has set up an Amazon Advertising campaign that directs traffic to her brand’s Store on Amazon. Which type of campaign is this?

 

• Link out campaign

 

• Link in campaign

 

 

Out-of-home (OOH) executions may be best suited for which type of goal?

 

• Generate awareness
• Drive conversion
• Build consideration
• Build loyalty

 

 

Using the audience planning tool, Dae Woon has discovered an opportunity to engage audiences considering his brand but have not yet demonstrated purchase intent. Which of the following strategies would you recommend Dae Woon take in their next campaign?  

 

• Focus on educating shoppers on product details and how-tos.
• Use sponsored ads to encourage repeat purchases.
• Build brand recognition with shoppers.

 

 

Caren is planning an ad campaign aimed at retaining her brand’s existing customers. Which solution would she use to drive loyalty through Subscribe & Save messaging?

 

• Display ads
• Sponsored Products
• Video ads
• Sponsored Brands

 

 

True or false? Amazon custom landing pages must be developed by the advertiser’s creative team.

 

• True

 

• False

 

 

Which type of campaign can help engage new customers and drive brand discovery?

 

• Link out campaigns

 

• Link in campaigns