vmartinez

 

How can Google Ads help you to advance your business goals?

 

Select All Correct Responses

• By building awareness of your brand
• By driving online, in-app, in-person, and over-the-phone sales
• By influencing consideration of your products and services
• All of the above

 

What are the three main automation components of Smart Display campaigns?

 

Select All Correct Responses

• Automated bidding
• Automated conversions
• Automated creatives
• Automated targeting

 

Which of the following is a core benefit of Google Ads automated bidding?

• User ID-based bidding
• Impression share-based bidding
• Daily budget pacing
• Auction-time bidding

 

Explanation:

Google Ads Auction-time bidding is the best solution to efficiently account for all available signals to help improve performance. Auction-time bidding is a core benefit of Google Ads automated bidding.

Google’s Auction-time bidding algorithms tailor bids to each user’s unique context, using relevant signals present at auction time. This is a unique capability in the market, as it allows for bid differentiation, with a high degree of precision based on the conversion opportunity of each auction.

 

 

Which of the following is not a component of Google Display ads’ value proposition?

 

• Intent
• Machine learning
• Performance
• Search

 

Which targeting option is best for influencing consideration?

 

• Custom Affinity
• Custom Intent
• Demographics
• Remarketing

 

What two types of remarketing can be used on Google Display ads?

 

Select All Correct Responses

• Custom remarketing
• Dynamic remarketing
• Email remarketing
• Standard remarketing