Match each auto-bidding strategy to the right campaign goal.
- 1 – Target Impression Share
- 2 – Target CPA
- 3 – Maximize clicks
- 4 – Target ROAS
- Traffic (3)
- Revenue (4)
- Visibility (1)
- Conversions (2)
Which targeting option is best for achieving brand awareness?
Which targeting option is best for achieving brand awareness?
- Affinity
- Custom Intent
- In-Market
- Remarketing
Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
- True
- False
Which of the following are the benefits of using Responsive Display Ads?
Which of the following are the benefits of using Responsive Display Ads?
Select All Correct Responses
- Simplicity
- Automation
- Control
- Reach
Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
- 1 – These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer
- 2 – These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube
- 3 – These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping and next to search results
- 4 – These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network
- Shopping (3)
- Search (1)
- Video (4)
- Universal App (2)
Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two)
Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two)
- Create a detailed survey to send to her most active users.
- Analyse a cross-section of reviews left on her app store listing.
- Assign specific values to different in-app events.
- Use longer look-back windows when analysing data.
Explanation:
The correct answers are **Assign specific values to different in-app events** and **Use longer look-back windows when analysing data**. Assigning specific values to different in-app events allows Rose to prioritize actions that are most valuable to her business objectives. By attributing values to various in-app activities, such as sign-ups, purchases, or level completions, Rose can quantify the impact of each action on her business’s success. This enables her to identify and focus on users who engage in these high-value activities, ultimately driving meaningful outcomes for her campaign. Additionally, using longer look-back windows when analyzing data allows Rose to capture a more comprehensive view of user behavior over time. This extended time frame enables her to identify recurring patterns, trends, and correlations in user actions, providing deeper insights into user engagement and lifetime value. By leveraging both of these strategies, Rose can effectively identify and target her most valuable users, optimizing her campaign performance and maximizing her return on investment.