vmartinez

According to the lecture, what is the key success factor for social media video?

 

• Lighting
• Length
• Calls to action
• Captions

 

Unlike traditional content marketing, account-based marketing…

 

• Attracts the largest possible audience for brand awareness
• Starts with identification of top prospects
• Doesn’t require follow-up
• Seeks to maximize the total number of form submissions

 

What type of content supports sales directly?

 

• Content that triggers loyalty
• Content that gets shared
• Content that attracts links
• Content that answers prospects’ questions

 

 

There is a correlation between long headlines and social shares. True or false?

 

• True

 

• False

 

According to the example provided in the course, what impact do embedded videos have on the performance of articles?

 

• More social shares
• Higher bounce rate
• All of the above
• Higher conversion rates

 

According to the annual blogging survey, approximately how long is the average blog post?

 

• 1400 words
• 400 words
• 4000 words
• 800 words