vmartinez

 

What is the advantage of a Competitive Strategic Map?

 

• To get a general understanding of your brand’s market share.
• To prioritize which competitors you should look at first by determining which ones are most relevant.
• To get a general understanding of the market’s level of competitiveness.

 

 

You work for a global brand that does business all over the world. To calculate your brand’s market share, it’s best to analyze all regions at once. True or false?

 

• True

 

• False

 

 

Which statement is true about the Total Addressable Market (TAM) metric?

 

• TAM includes the number of users who visited your domain and purchased a product or service.
• TAM is the overall market demand for a product or service. It’s the maximum number of sales your business could earn within a particular market.
• TAM is the total number of sales in the market for a given month.

 

 

Choose the right statement.

 

• Мost Generation X’ers are more interested in trying new brands than younger consumers.
• Gen Z depends more on influencers than any other generation.
• Gen Z’ers appreciate diversity and variability. They seek that variety and diversity in all areas of their lives.

 

 

A single market analysis is all you need to understand your market’s opportunities and risks. True or false?

 

• True

 

• False