vmartinez

 

What analysis can you do to identify external factors affecting your industry?

 

• PEST Analysis
• VRIO Analysis
• SWOT Analysis

 

 

Market Size – the total addressable market (TAM) and Serviceable Available Market (SAM) – reflects the amount of demand for products or services within the market and the portion of the market a given business could realistically convert. True or false?

 

• False

 

• True

 

 

Which statement is correct?

 

• A SWOT analysis assesses internal and external factors, as well as current and future potential. With it, you can determine your company’s position in relation to the competition and the market as a whole.
• A SWOT analysis gives you an overview of only internal factors that affect your business
• A SWOT analysis goes beyond identifying Strengths, Weaknesses, Opportunities, and Threats by matching the Strengths with Opportunities and the Threats with Weaknesses to discover actionable strategies.

 

 

What is the advantage of the BCG matrix?

 

• This model helps to prioritize your products based on market dynamics, profitability, and investment requirements.
• This model helps to determine your company’s position in relation to the competition and the market as a whole.
• This model helps to pinpoint whether a certain resource can be a competitive advantage or not.

 

 

TikTok is the best and only channel for brands that primarily target the Gen Y audience.

 

• True

 

• False

 

 

What kind of data can you gather from the “Top pages” report?

 

• The most popular pages in your industry
• Which pages of a website get the largest share of traffic
• The top rivals in your industry