What are some ways you can help your brand grow online? (Select all that apply.)
- Develop social presence
- Create great content
- Don’t put resources into offline efforts
- Acquire links from trusted sites
Keeping in mind how Topic Association affects search engine results, what is one way you can optimize content for a website to have it seen as more relevant to a particular topic?
Keeping in mind how Topic Association affects search engine results, what is one way you can optimize content for a website to have it seen as more relevant to a particular topic?
- Determine a site’s keyword and then use words and phrases related to or synonymous with the focus keyword
- Determine a site’s keyword and use it repeatedly throughout the website
- Perform your own, thorough semantic analysis of the site
- String long tail keywords one after the other throughout the site regardless of how they make sense contextually
Topic Association is _______. (Select all that apply.)
Topic Association is _______. (Select all that apply.)
- Used by search engines to improve location identification capabilities
- A method of linking to other websites based on their topic or theme
- Utilized by search engines to analyze the theme or topic of a site
- Used by search engines to determine relevancy and trustworthiness of a site
Which of the following are ways Google algorithms are able to determine how useful documents on the web are to users?
Which of the following are ways Google algorithms are able to determine how useful documents on the web are to users?
- Keyword usage and over-optimization
- Keyword analysis and number of backlinks
- Topic modeling and association
- Analyzing the number of backlinks to the document
When considering the validity of a brand, search providers consider which factors?
When considering the validity of a brand, search providers consider which factors?
- Active social media presence
- Valid contact information listed on homepage
- Search volume based on brand name
- Number of mentions around the web
- Engagement with search providers to increase marketing
- All of the above
Entity Association is when:
Entity Association is when:
- Software tries to determine if a query can be matched to a specific individual or thing
- A gatekeeper program tries to determine if the user accessing a site is a real human or a bot
- All of the above
- Search engine providers attempt to match a specific individual to their fraudulent site(s)
- A search algorithm compares existing content with previously-penalized content
- Software tries to determine if a query can be matched to a paid, branded link