vmartinez

 

SEOs have determined that Google uses over _____ ranking factors that go into ranking a website, and over _____ updates a year to their ranking and listing algorithms.

 

• 200, 500
• 50, 100
• 75, 60
• 100, 200
• 500, 1000

 

 

Which of the following was not an algorithm update in the traditional sense? (Check all that apply.)

 

• Brandy
• Austin
• Florida
• Universal
• Panda

 

 

In the context of this course and of SEO, what is an algorithm?

 

• All of these describe an algorithm
• A piece of software designed to analyze content and determine where it displays in search
• A loose collection of rules applied manually to discourage certain SEO practices
• A physical server system that stores and executes search commands based on specific criteria
• A set of standards put in place to penalize fraudulent or inappropriate websites
• A purpose-built program used to “crawl” and index websites

 

 

What action can you take to aid in the process of having web crawlers, spiders, or robots discover your site?

 

• Perform a search query
• Add your site to free services like Google Webmasters Tools
• Submit your site directly to a search engine

 

 

In the early 1990s, what was a primary debate regarding the identity of the Internet?

 

• Should it charge for user usage?
• Should it continue to exist, or was it already obsolete?
• Should it restrict access to users based on geographical location?
• Should it be monetized or remain a free exchange of information?

 

 

In which of the following ways did the Yahoo search engine revolutionize web searching?

 

• It created directories for users to navigate
• It was the first to index titles and URLs
• It was the first to analyze word relationships
• It created headers to simplify searches